Your complete guide to
mastering UPM
Find answers, explore features, and get the most from ZINFI's partner lifecycle management platform — from onboarding to co-selling.
Choose your help center
Dedicated guides and AI assistants for admins and partners.
Admin Help
Configuration, integrations, SSO, user roles, and analytics for UPM administrators. Everything your team needs to deploy, govern, and scale Unified Partner Management.
Partner Help
Onboarding, deal registration, MDF claims, and co-marketing for channel partners. Step-by-step guidance to help partners win more deals and grow with your program.
About ZINFI UPM
ZINFI's Unified Partner Management (UPM) platform is the industry's most comprehensive solution for managing partner ecosystems at scale. Trusted by leading technology vendors across five continents, UPM streamlines the complete partner lifecycle — from recruitment and training to deal registration, co-marketing, and performance measurement.
Built on a cloud-native architecture, UPM integrates seamlessly with CRMs like Salesforce and HubSpot, marketing automation platforms, and ERP systems — giving channel organizations a single pane of glass for all partner activities.
ZINFI is headquartered in Pleasanton, California, and supports global enterprises with a dedicated team of channel management experts.