ZINFI UPM GuideMarket Development Funds Management for Partner Portal Administrators

01

Introduction

ZINFI's UPM software has an integrated Market Development Funds Management application which enables your organization to efficiently allocate market development and co-op funds to channel partners. The application automates the application process partners follow to secure program funding as well as the process for claiming compensation by supplying proper proof of execution.

Fund Upload Management

The MDF application allows your organization to upload allocated MDF or co-op funds for channel partners in their local currency, reducing the complexity that can arise from managing programs across a geographically diverse channel. You can also use the application to automate the conversion of local currency based on current exchange rates.

Your organization can define a funding plan and schedule claim submission deadlines. Automation helps prevent partners from submitting inaccurate or late applications. The application allows you to configure automated system alerts to notify partners when you've uploaded program details and submission deadlines.

View Funds page showing partner accounts with fund USD and available fund amounts
View Funds — listing partner accounts with their allocated and available MDF fund amounts.
Fund Upload Management (in local currency)
Submission Deadline Management
Exchange Rate Management

Plan & Claim Management

The MDF application provides your organization with end-to-end automation of both plan & claim and review & approval processes, thereby enhancing the partner experience. Channel partners can submit Proof of Execution (POEs) within the application for efficient claim review and approval by the vendor.

Each submitted plan is tagged with a dedicated partner account manager so your organization can ensure that channel partners have all the assistance they need to execute activities within the designated timeline. Unique nomenclature for plan and claim IDs makes it easier for users to quickly determine the number of log entries they need to complete for each activity.

Business Plan & Claim Submission
Business Plan & Claim Review & Approval
Proof of Performance Submission

Deadline Extension Management

With the MDF application, your organization can efficiently manage deadline extensions for all plans and claims submissions. The application provides a process for channel partners to submit deadline extension requests to the vendor in case unforeseen circumstances will cause them to miss the original deadline.

The application provides end-to-end automated functionality for deadline extension, and you can configure it with a multi-level approval process according to your unique business requirements.

View an Extension Request detail page showing plan and claim submission deadlines
View an Extension Request — showing new plan and claim submission deadlines with approval status.
Submission Deadline Extension Request Management
Multi-level Approval Process
System Alerts
02

MDF Plans

MDF Plans are the funding proposals submitted by channel partners. As an admin, you can view, filter, and approve or reject partner plans from the Incentivize > MDF Plans section.

NOTE

To build the MDF Plan submission template that partners fill out, refer to the Workflow Management guidebook sections on Workflow Tools and Creating & Editing Applications.

Accessing the Submitted Partner Plans

  1. Click Incentivize on the top menu.
  2. Click MDF Plans in the left menu bar.

View MDF Plans

View MDF Plans listing with Plan ID, Plan Name, Amount, ROI, OEM Contribution, Partner Contribution, and Status columns
View MDF Plans — the list grid showing all submitted partner plans with their key financial metrics.

The top part of the page provides the following actions:

  • Create View — Lets you create a custom view with a specific set of columns.
  • Search — Opens a pop-up window to enter search criteria for finding desired records.
  • Clear Search — Clears the current search.
  • Saved Searches — Shows a dropdown list of saved searches. When a saved search is selected, two additional options appear:
    • Edit — Updates the selected search name.
    • Delete — Removes the selected search from the dropdown.

For each record in the grid:

  • MDF Plan Name — Clicking the name takes you to the MDF plan details page.
  • Manager — Clicking the manager name takes you to the user details page.

Create New View

Filter panel for creating a custom MDF Plans view with selectable fields
Create New View — select and arrange the columns displayed in the MDF Plans list.
  1. Choose an additional field from the dropdown and click Add.
  2. Click the Green Dots next to each field to select it for display.
  3. Selected columns appear in the preview table. To remove a column, click the × button next to it.
  4. Enter a View Name and click Save Filter to save the new view.

View Submitted Plan Details

Click on the name or title of any submitted plan in the list to open the plan details page.

View a MDF Plan detail page showing Plan Information, Claims, Activities, and Approval History sections
View a MDF Plan — the plan detail page with all information sections expanded.

Once on the details page, you will see the following sections and fields:

Plan Information

FieldDescription
Plan IDUnique plan reference number for identification.
Plan NameName of the MDF Plan.
Account ManagerThe person responsible for managing the fund for this MDF plan.
MDF Fiscal QuarterThe fiscal quarter under which the plan has been made.
AmountTotal plan amount.
OEM ContributionOEM contribution amount in the plan.
ROIExpected plan return on investment.
Partner ContributionPartner contribution amount in the plan.
Currency ISO CodeThe currency ISO code used in the plan.
StatusCurrent plan status (e.g., Pending Approval, Approved, Rejected).
DescriptionDescription of the plan and its objectives.

Activities

The Activities section lists all activities to execute the plan. Click an activity name to view its details (see View MDF Activities below).

ColumnDescription
Activity NameUser-friendly name of the activity. Click to view details.
Activity TypeThe type of activity involved in the operation.
Start DateActivity start date.
End DateActivity end date.
ObjectiveStated objective of the activity.
Solution OfferedThe line of business involved in the activity.
AmountAmount invested in performing the activity.

Claims

The Claims section lists all claims made against activities performed in accordance with the plan.

ColumnDescription
NameUser-friendly title for the claim.
Claim IDUnique claim reference number.
DescriptionClaim description.
Claim AmountAmount claimed.
StatusCurrent status of the claim.

Approval History

The Approval History section shows the full multi-level approval trail for the plan.

ColumnDescription
StepIndicates the level of the approval process.
SubmitterThe partner user who submitted the plan.
ApproverThe profile role involved in approving the plan.
Actual ApproverThe OEM user who approved the plan at that level.
StatusCurrent status of the approval step.
CommentsComments submitted during the approval or rejection.
Action Taken DateDate when the approval action was taken.

View MDF Activities

Activities section listing Newspaper Advertising, Radio Advertising, and TV Advertising with start and end dates
MDF Plan Activities — the expandable activities list showing all planned marketing activities.

To view a Plan's Activities as submitted by a partner, click on the name or title of the activity in the Activities list.

View MDF Activity detail page showing activity information, products, and associated campaigns
View MDF Activity — detail page showing Plan Activity Information, Product(s), and Associated Campaign(s).

The Activity details page contains the following sections:

Plan Activity Information

FieldDescription
NameUser-friendly name of the activity.
ActivityThe activity type involved in the operation.
Start DateActivity start date.
End DateActivity end date.
ObjectiveActivity objective.
Plan IDUnique plan reference number for identification.

Products

Lists all products on which the current activity is based. Columns: Name (click to view product details) and Product SKU.

Associated Campaigns

Lists all campaigns involved in the activity, showing the Campaign Name. Click Back to return to the View Plan page.

Approving / Rejecting Submitted Partner Plans

View a MDF Plan showing Approval History with Approve and Reject links in the action column
MDF Plan Approval History — the Approve and Reject links appear in the Action Taken Date column for the active approval step.

Once a partner has submitted a plan, the Approval History related list appears at the bottom of the details page.

  1. To approve a plan, click the Approve link. The plan opens in edit mode, allowing you to review and edit field values before confirming. Enter a comment in the Comments section, then click Approve.
  2. To reject a plan, click the Reject link. The plan opens in edit mode. Enter a comment in the Comments section explaining the rejection reason, then click Reject.
03

MDF Claims

MDF Claims are the reimbursement requests submitted by partners against approved MDF Plans. The admin can access all submitted claims via Incentivize > MDF Claims.

NOTE

To build the MDF Claim submission template that partners fill out, refer to the Workflow Management guidebook sections on Workflow Tools and Creating & Editing Applications.

Accessing the Submitted Partner Claims

  1. Click Incentivize on the top menu.
  2. Click MDF Claims in the left menu bar.

View MDF Claims

View MDF Claims listing with Claim ID, MDF Claim Name, Claim Amount, Plan Name, and Status columns
View MDF Claims — the claims list grid showing all submitted partner claims.

The top part of the page provides the following actions:

  • Create View — Creates a custom view with selected columns.
  • Search — Opens a pop-up window to search for specific claim records.
  • Clear Search — Clears the current search.
  • Saved Searches — Shows a dropdown of saved searches, with Edit and Delete options for each.

Clicking on a Claim Name or Plan Name in the grid takes you to the respective details page.

Create View

Filter panel for creating a custom MDF Claims view with Claim Amount, Claim ID, Currency ISO, Description, MDF Claim Name, Plan Amount, Plan Name fields
Create View — customize which columns appear in the MDF Claims list.
  1. Choose an additional field and click Add.
  2. Click the Green Dots to select fields for display.
  3. Selected columns appear in the preview table. Click × to remove a column.
  4. Enter a View Name and click Save Filter.

View Claim Details

Click on the name or title of any submitted claim to open the claim details page.

View MDF Claim detail page showing Claim Information, Activities list, and Approval History
View MDF Claim — the claim detail page showing Claim Information, Activities, and Approval History.

Claim Information

FieldDescription
Plan NameUser-friendly name of the associated MDF plan.
Claim IDUnique identification number for the claim.
MDF Claim NameUser-friendly name of the claim.
StatusCurrent status of the claim.
Plan AmountTotal amount of the associated plan.
Claim AmountAmount being claimed for reimbursement.
DescriptionDescription of the claim.

Activities

The Activities section lists all activities supporting the claim. Click an activity name to view its details (see View Claim Activity Details below). Columns include Name, Activity, Start Date, and End Date.

Approval History

ColumnDescription
StepIndicates the level of the approval process.
SubmitterThe partner user who submitted the claim.
ApproverThe profile role involved in approving the claim.
Actual ApproverThe OEM user who approved the claim at that level.
StatusCurrent status of the claim approval step.
CommentsComments submitted during approval or rejection.
Action Taken DateDate when the relevant action was taken.

View Claim Activity Details

Click on the name or title of an activity in the Claim's Activities list to view its detail page.

View Claim Activity page showing Claim Activity Information with Name, Claim ID, Activity, Objective, Start Date, End Date, Amount, Tax Amount, Currency ISO Code, and Activity Documents section
View Claim Activity — detail page showing activity information and supporting proof-of-execution documents.

Claim Activity Information

FieldDescription
NameUser-friendly name of the claim activity.
Claim IDUnique identification of the parent claim.
ActivityThe activity type involved in the claim process.
ObjectiveActivity objective for the claim.
Start DateStart date of the claim activity.
End DateEnd date of the claim activity.
AmountClaim amount for this activity.
Tax AmountTax deducted against the claim amount.
Currency ISO CodeISO currency code of the claim amount.

Activity Documents

The Activity Documents section lists all documents submitted as proof of execution. Columns: Name (click to view document details) and Description.

View & Download Claim Activity Documents

Claim Document(s) page showing Name, Description, Document download link, and Claim Activity fields
Claim Document(s) — view and download proof-of-execution documents attached to a claim activity.

Click on the name or title of an Activity Document to open its detail page. The Claim Document(s) section contains:

FieldDescription
NameUser-friendly name of the document.
DescriptionBrief description of the document.
DocumentThe uploaded proof-of-execution file. Click the document name link to download the file to your desktop.
Claim ActivityName of the parent claim activity. Click to return to the activity page.

Approving / Rejecting Partner Claims

Once a partner has submitted a claim, the Approval History related list appears at the bottom of the claim details page.

  1. To approve a claim, click the Approve link. The claim opens in edit mode. Review and edit field values as needed, enter a comment in the Comments section, then click Approve.
  2. To reject a claim, click the Reject link. The claim opens in edit mode. Enter a rejection comment in the Comments section, then click Reject.
04

Extension Requests

Partners can submit deadline extension requests when unforeseen circumstances prevent timely plan or claim submission. Admins manage all extension requests from Incentivize > Extension Requests.

Accessing Extension Requests

  1. Click Incentivize on the top menu.
  2. Click Extension Requests in the left menu bar.

View Extension Requests

View Extension Requests listing with Extension Request Name, New Plan Submission Deadline, New Claim Submission Deadline, Status, and Fiscal Quarter columns
View Extension Requests — the list of all submitted deadline extension requests with their statuses.

The top toolbar provides the same Create View, Search, Clear Search, and Saved Searches actions as other MDF list pages.

For each record in the grid:

  • Extension Request Name — Takes you to the request details page.
  • Fiscal Quarter — Takes you to the fiscal quarter details page.

Create New View

Filter panel for Extension Requests view with Extension Request Name, Fiscal Quarter, New Claim Submission, New Plan Submission, and Status fields
Create New View for Extension Requests — select the columns to display in the list.
  1. Choose an additional field and click Add.
  2. Click the Green Dots to select fields for display.
  3. Click × to remove a selected column.
  4. Enter a View Name and click Save Filter.

View Date Extension Request Details

View an Extension Request page showing Extension Request Information with request name, new plan submission deadline, new claim submission deadline, status, and fiscal quarter
View an Extension Request — detail page showing the new submission deadlines and fiscal quarter.

Click on the name of any Extension Request to open its detail page. The page contains:

Date Extension Request Information

FieldDescription
Extension Request NameName of the extension request.
Fiscal QuarterThe fiscal quarter to which the extension applies.
New Plan Submission DeadlineThe requested new deadline for plan submission.
New Claim Submission DeadlineThe requested new deadline for claim submission.
StatusCurrent status of the extension request.

Approval History

The Approval History section tracks the multi-level approval process for the extension request, with the same column structure as Plan and Claim approval histories (Step, Submitter, Approver, Actual Approver, Status, Comments, Action Taken Date).

Approving / Rejecting an Extension Request

Once a partner submits an extension request, the Approval History related list appears at the bottom of the details page.

  1. To approve the request, click the Approve link. The page opens in edit mode — review and edit values as needed, enter a comment in the Comments section, then click Approve.
  2. To reject the request, click the Reject link. Enter a rejection comment and click Reject.
05

MDF Rules

MDF Rules define how incentive funds are automatically accrued and allocated to partners based on their sales performance. Navigate to Incentivize > Incentive Rule Engine > MDF Rules to manage all MDF rules.

Adding a New MDF Rule

View MDF Rules list showing rules with Scope of Rule, Partner Account, Year, Partner Tier, Status, Entitlement Frequency, Allocation Frequency, Fields Per Application, and Application In Use
View MDF Rules — the list of all configured incentive rules with their key attributes.
  1. Navigate to Incentivize > Incentive Rule Engine > MDF Rules.
  2. Click the Add button. The Add/Edit an MDF Rule Engine page opens.
  3. Select the Entitlement Frequency from the dropdown (e.g., Quarterly). This determines how often the incentive payout is calculated for partners.
  4. After selecting the frequency, the Add/Edit a MDF Rule form opens. Complete the following fields:
Add/Edit a MDF Rule form with fields for Name, Currency ISO Code, Scope of Rule, Year, Entitlement Frequency, Allocation Frequency, Status, Application In Use, Fields Per Application, and Enable Target-Based Incentive
Add/Edit a MDF Rule — the rule configuration form.
FieldDescription
NameName of the MDF Rule.
Currency ISO CodeThe currency in which the incentive is denominated.
Scope of RuleDetermines which accounts the rule applies to: Partner Tier (accounts in a specific tier), Partner Account (a specific partner account), or All (all accounts).
YearThe year for which the MDF Rule is applicable.
Entitlement FrequencyHow frequently the incentive payout is calculated (e.g., Monthly, Quarterly).
Allocation FrequencyThe period during which partners must meet their targets to qualify for incentives.
StatusActive or Inactive.
Application In UseWhether the incentive is earned on Deal closure or Invoice generation.
Fields Per ApplicationWhether incentive is calculated based on Amount or Line Items.
Enable Target-Based Incentive?Set to No to accrue incentives automatically based on sales with no target. Set to Yes to require a specific target to be met before incentives are earned.
  1. Click Save. The new rule appears in the View MDF Rules list with a status of Draft or System Generated.
  2. Open the rule and click Submit for Approval to activate it.
View a MDF Rule page with Edit, Delete, and Submit for Approval buttons and filled-in rule details
View a MDF Rule — click Submit for Approval to move the rule to Ready for Submission status.

Adding MDF Entitlements

After creating the rule, define the incentive entitlement tiers by clicking Add under the MDF Entitlements related list on the rule's detail page.

Add/Edit a MDF Entitlement form showing MDF Rule Engine, Entitlement Frequency, Enable Target-Based Incentive, Incentive Structure, Currency ISO Code, Minimum Sales Range, Maximum Sales Range, Entitlement Type, and Incentive fields
Add/Edit a MDF Entitlement — configure the sales range and incentive amount for each tier.
FieldDescription
MDF Rule EngineThe parent MDF Rule associated with this entitlement.
Entitlement FrequencyInherited from the parent rule (e.g., Quarterly).
Enable Target-Based Incentive?Inherited from the parent rule; indicates whether a target is required.
Incentive StructureFixed: partner receives a predefined constant amount or fixed percentage per entitlement period. Variable: different percentages apply based on business requirements and the entitlement period.
Time PeriodThe quarter in which the incentive will be paid (e.g., Q1, Q2).
Currency ISO CodeCurrency of the incentive amount.
Minimum Sales RangeMinimum sales target the partner must achieve.
Maximum Sales RangeMaximum sales target boundary for this tier.
Entitlement TypeFixed (flat dollar amount) or Percentage (percentage of sales).
IncentiveThe incentive amount or percentage value for this tier.
View a MDF Rule showing MDF Entitlements table with multiple tiers: $500-$1000 earns $100, $1001-$2000 earns $200, $2001-$3000 earns $300, $3001-$50000 earns $600
MDF Entitlements table — example tiered incentive structure showing four sales ranges with corresponding incentive amounts.
EXAMPLE

In the example above, partners earn incentives based on their quarterly sales: $500–$1,000 → $100  |  $1,001–$2,000 → $200  |  $2,001–$3,000 → $300  |  $3,001–$50,000 → $600.

MDF Product Association

After adding entitlements, associate the eligible products with the rule by clicking Add under the MDF Product Association related list on the rule detail page. Once added, the products appear in the MDF Product Association list and partners earn incentives only when they sell the associated products.

View a MDF Rule with MDF Product Association list showing Professional Laptop as an eligible product
MDF Product Association — the eligible products linked to the MDF Rule.

Incentive Rules Engine — Import Engine Integration

For bulk creation of MDF Rules and Entitlements, use the Import Engine. The import process uses two separate Excel templates: one for rule definitions and one for entitlement data.

View MDF Rules list with Import button highlighted, showing rules list with Add, Import, Delete, Create View toolbar
View MDF Rules — click the Import button to access bulk import functionality.

Import Process

  1. Click the Import button on the View MDF Rules page. The View Imports page opens, showing previously imported record sets.
  2. Click Add on the View Imports page to open the Add/Edit an Import page.
  3. Assign a name, select MDF Rule Engine as the Entity List, and attach the rule definition Excel file.
  4. Click Save to proceed to the Select and Map Fields page.
  5. Map each Excel column header to the corresponding UPM entity field using the dropdowns.
  6. Click Next to complete the upload. The rules are created and appear on the View MDF Rules page.
Select and Map Fields page showing checkboxes for Allocation Frequency, Application In Use, Currency ISO Code, Fields Per Application, Name, Scope of Rule, Enable Target-Based Incentive with dropdown mappings
Select and Map Fields — map Excel column headers to MDF Rule Engine entity fields before completing the import.
KEY RULE

Each rule entry in the Excel must include a unique Rule Import Unique ID — this is a customer-assigned identifier used to link entitlement records to their parent rule during the entitlement import step. When uploading entitlements, include this same ID in the entitlement template so the system can correctly associate each entitlement with its rule.

  1. To import entitlements, use the separate entitlement Excel template (columns: RuleImportUniqueId, Incentive Structure, Time Period, Minimum Sales Range, Maximum Sales Range, Entitlement Type, Incentive). Repeat the import process selecting the entitlement entity, and the system links each entitlement to the correct rule via the Rule Import ID.
06

Funds

MDF Funds represent the allocated budget pools assigned to specific partner accounts for a given fiscal year. Navigate to Incentivize > Funds to manage fund records.

View MDF Funds

View Funds page listing partner accounts with Fund USD, Available Fund Amount USD, and Fiscal Year columns
View Funds — the complete list of MDF fund allocations by partner account and fiscal year.

Toolbar actions on the View MDF Funds page:

  • Add — Opens a new page to add a new MDF fund record.
  • Delete — Deletes the selected fund record(s).
  • Create View — Creates a custom column view.
  • Search / Clear Search / Saved Searches — Standard search and filter controls.

For each record in the grid:

  • Edit (pencil icon) — Opens the selected fund record in edit mode.
  • Any linked field value — Takes you to that record's details page.

Create New View

Filter panel for Funds view with Currency ISO, Fiscal Year, Fund Total, Name, Partner Account, Remaining Fund field options
Create New View for Funds — customize which fund columns are displayed in the list.
  1. Choose an additional field and click Add.
  2. Click the Green Dots to select fields for display.
  3. Click × to remove a column from the selection.
  4. Enter a View Name and click Save Filter.

Add / Edit an MDF Fund

To edit an existing fund, click the pencil icon. To add a new fund, click the Add button at the top of the View MDF Funds page.

Add/Edit a MDF Fund form showing Name, Partner Account, Remaining Fund (system generated), Fund Total, Fiscal Year, and Currency ISO Code fields
Add/Edit a MDF Fund — enter the fund name, partner account, fiscal year, and total amount.
FieldDescription
NameName of the MDF fund record.
Partner AccountThe target partner account for this fund.
Available Fund Amount (USD)Available fund balance in US Dollars (system-calculated).
Fund Total (USD)Total fund amount allocated in US Dollars.
Fiscal YearThe fiscal year to which this fund applies.

Click Save when done.

AUTOMATIC CALCULATION

Once a partner registers and gets a Deal approved, the system automatically calculates the total incentive earned based on the Deal value and the associated MDF Rule, then displays it in the Fund Loaded related list on the Fund detail page.

View a MDF Fund page showing Fund Information with Available Fund Amount $400 and Fund Loaded related list showing Partner Incentives Fund-Q1 with Incentive Amount $400 and Fund Total $400
View a MDF Fund — the Fund Loaded related list shows auto-calculated incentives from approved deals.
07

Contribution Rules

Contribution Rules define the percentage split between OEM and partner co-investment for MDF activities within a given fiscal quarter. Navigate to Incentivize > Contribution Rules to manage these rules.

View Contribution Rules

View Contribution Rules list showing Sharing Rule Name, OEM Contribution percentage, Partner Contribution percentage, and Assigned Group columns
View Contribution Rules — the list of all budget-sharing rules with OEM and partner contribution percentages.

Toolbar actions: Add, Create View, Search, Clear Search, and Saved Searches (with Edit and Delete sub-options).

For each record in the grid:

  • Sharing Rule Name — Takes you to the contribution rule details page.
  • Quarter — Takes you to the MDF quarter details page.

View Contribution Rule Details

Click on the name of any Contribution Rule to open its details page. The Contribution Rule Information section shows:

FieldDescription
Sharing Rule NameUser-friendly name of the sharing rule.
Fiscal QuarterThe fiscal quarter to which this rule applies.
OEM Contribution (%)Percentage of the MDF budget contributed by the OEM.
Partner Contribution (%)Percentage of the MDF budget contributed by the partner.
Assigned GroupThe partner group to which this rule is assigned.

Click Edit to open the rule in edit mode.

Add / Edit a Contribution Rule

To edit an existing rule, click the pencil icon on the list. To add a new rule, click the Add button at the top of the View Contribution Rules page.

View Contribution Rules list showing Add, Delete, Create View toolbar with rules list
View Contribution Rules — click Add to create a new budget-sharing rule.
View Contribution Rules list for Add/Edit with the same list view showing rules to select for editing
Add/Edit a Contribution Rule — configure the sharing percentages and assigned partner group.
FieldDescription
Sharing Rule NameUser-friendly name for the contribution rule.
Fiscal Quarter / Fiscal YearThe MDF quarter or year to which this rule applies.
OEM Contribution (%)Percentage of MDF budget funded by the OEM.
Partner Contribution (%)Percentage of MDF budget funded by the partner.
Assigned GroupThe partner group assigned to this contribution rule.

Click Save when done.

Document ID
ext.prd.005.06
Published
02 February 2026
Platform Version
UPM 26.x