ZINFI UPM GuideLeads Management for Partner Portal Administrators

01

Introduction

The Partner Leads Management application of ZINFI's PRM platform enables your organization to manage or distribute leads to your partner base and manage the complete "contacts to opportunities" process. It supports lead engagement via Round Robin, Shark Tank, and other lead distribution mechanisms.

Shark Tank Management

Distribute leads to different partners or partner groups based on criteria established in a "shark tank" lead distribution scheme. Lead data can be synchronized with an existing CRM system for smooth integration. You can define a time frame for lead follow-up with pre-scheduled notifications when no activity has occurred. Pullback functionality automatically reclaims inactive leads and reassigns them to another partner.

Shark Tank — View Prospects listing
Shark Tank — View Prospects listing
CRM Connectors
Lead Upload & Allocation
Lead Scoring & Distribution
Lead Processing & Management
Opportunity Management & Deal Registration

End-user Account Management

Manage the entire journey of a prospective lead from generation to close through an automated system. Includes lead-age tracking to help users quickly prioritize follow-up activities, and configurable system alerts that generate automated notifications on scheduled dates and times.

End-user view — Prospect detail panel
End-user view — Prospect detail panel
Lead Upload & Update
Lead Conversion
Activity Tracking
Notes & Task Association

Opportunity & Deal Management

Set up an automated review and approval mechanism for all submitted opportunities and deals by the channel sales team. Push submitted deals to your internal CRM through configured connectors. The dynamic reporting engine provides clear insight into every level of the sales funnel.

Opportunity & Deal Management — Registered Deal detail
Opportunity & Deal Management — Registered Deal detail
Opportunity Management
Deal Registration
Approval & Review Management
02

Prospects

Navigate to Sell → Leads → Prospects in the left-hand menu.

View Prospects — listing page
View Prospects — listing page

View & Manage Existing Prospects

The View Prospects page toolbar provides the following actions:

Add, Delete, and Assign To

  • Add — Creates a new Prospect record manually.
  • Delete — Deletes selected Prospect(s) from the listing.
  • Assign To — Assigns read/write permissions of selected prospect(s) to a partner user, a group, or an Account. Selecting Assign to Account opens a hierarchical view based on master parent-child relationships. Each account entry includes a plus icon to expand its children. A checkbox and access-level dropdown appear for selection, and upon saving, the record is assigned with the specified permissions. System email notifications are triggered automatically whenever a record is assigned to a user or group.
Assign Records modal — hierarchical account view
Assign Records modal — hierarchical account view
Record Assignment Confirmation email notification
Record Assignment Confirmation email notification

Send Email

Select prospects and add them to a mailing list or create a new mailing list from the selection. Check off the desired Mailing List and click Add to An Existing List, or use Add a List to create a new one.

Mailing List selection modal
Mailing List selection modal

Export

Exports records from the listing page into CSV or XLSX format. The Export Columns List pop-up lets you select specific fields or choose All to include every available field. You can save field selections as a named Export Template for reuse. Up to 1,000 records can be exported per batch.

Export Columns List — field selection modal
Export Columns List — field selection modal
Export Columns List — all fields selected, with Saved Configurations
Export Columns List — all fields selected, with Saved Configurations
Export file format selection — CSV and XLSX options
Export file format selection — CSV and XLSX options

Bulk Update

Updates specific fields with the same values across multiple selected records without opening each record individually.

NOTE

Bulk Update is not provided OOTB. A feature request must be submitted to the ZINFI Engineering Team, detailing the Application and Fields to be configured.

View Prospects — selecting records for Bulk Update
View Prospects — selecting records for Bulk Update
Bulk Update modal — toggle Favorite, select status, enter Annual Revenue
Bulk Update modal — toggle Favorite, select status, enter Annual Revenue

Create View

Manage the columns displayed on the listing page. Use the dropdown at the top to add fields, click the green dots to select them, then provide a View Name and click Save.

Filter / Search

Opens a pop-up where you can apply criteria across fields like Company Name, Email, Favorite, First Name, Last Name, and Lead Score. Saved searches appear in a dropdown for quick reuse.

Filter panel — field selectors and search configuration
Filter panel — field selectors and search configuration

Import Prospects

Click Import on the View Prospects page to bulk-create Prospect records.

View Imports page — existing import history
View Imports page — existing import history
  1. Click Download Sample Data to get the Prospects sample Excel template. You may add extra columns for optional fields.
  2. Fill in the template and click Add to start the upload.
  3. Fill in the import fields:
    • Name — Name for this upload instance.
    • Entity List — Select Prospects from the dropdown.
    • Attachments — Browse and attach your filled-out Excel file.
    • Auto Update — Check to overwrite fields for existing records that match on email address. Leave unchecked when creating new records.
    • External ID Name — (Auto Update only) Column name in the Excel that the system should match.
    • UPM Field — (Auto Update only) The system field to map the Excel column against.
    • Has External ID — (Auto Update only) Check to tell the system which Excel column name to map against the selected UPM Field.
  4. Click Next, map the Excel columns to the record fields, then click Next again to complete the upload.
Add/Edit an Import — import configuration form
Add/Edit an Import — import configuration form
Download Sample Data — Prospects, Contacts, Partner Prospects, Partner Contacts
Download Sample Data — Prospects, Contacts, Partner Prospects, Partner Contacts
Select and Mapping Fields — column-to-field mapping
Select and Mapping Fields — column-to-field mapping

Import Engine Error Report

If records fail validation (e.g., "United States" instead of "USA" for the Country field), an error report is downloadable in XLSX format from the Import Details page via the Download Error Report button. The Error Log column identifies the specific field and invalid value.

Import Error Report — XLSX showing error log column
Import Error Report — XLSX showing error log column

Record Assignment During Import

To assign records to groups or users during import, add two additional columns to the upload Excel file: RecordAssignTo (group name or user email) and AccessType (Group or User). On successful import, prospects are automatically assigned to the specified assignees.

Record Assignment columns in upload Excel
Record Assignment columns in upload Excel

Freeze Headers

Column headers on the View Prospects page are frozen by default, remaining visible at the top even as users scroll through long lists. This prevents the need to scroll back up to see column labels.

Freeze Headers — column headers remain visible at end of list
Freeze Headers — column headers remain visible at end of list

View Prospect Details

Click the Name of any Prospect record in the listing to open its detail view.

View Prospects — clicking a name to open details
View Prospects — clicking a name to open details
View a Prospect — full detail page with sections
View a Prospect — full detail page with sections

The View Prospect page provides the following buttons and sections:

Buttons

  • Edit — Opens the Prospect in edit mode.
  • Delete — Deletes the Prospect record after confirmation.
  • Clone — Duplicates prospect details and opens a copy in edit mode.
  • Send Mail — Sends an email to the prospect.
  • Convert Prospect — Converts this Prospect to a Contact record.
  • Assign To — Assigns visibility of this record to another user or group, triggering an email notification.
  • Duplicate Search — Searches for like Prospect and Contact records by Company Name, First Name, or Email Address.

Prospect Information Fields

FieldDescription
EmailEmail address of the Prospect.
TitleJob title of the Prospect.
First Name / Last NameProspect's full name.
Phone - Main / MobileContact phone numbers.
SourceOrigin of the prospect (Campaign, Cold Call, Conference, etc.).
StatusRecent engagement status: Accepted, Rejected, Assigned, Interested, etc.
Lead ScoreAuto-generated sum of scores earned through campaign interactions per the Lead Scoring Rule.
Survey SentWhether a survey has been sent to this Prospect.
FavoriteToggle to mark the Prospect as Favorite, pushing the record to the top of the listing page.

Related Lists

  • Lead Score History — Shows all scoring points earned, the campaign, the scoring rule, the score, and when it was created. Individual campaigns and scoring rules link to their detail pages.
  • Campaign History — Shows campaigns that have marketed to this Prospect and their engagement status.
  • Lead Status History — History of engagement status changes (Accepted, Rejected, Assigned, Interested), who made the change, and the timestamp.
  • Tasks — Action items against this Prospect. Use the Add button to create tasks.
  • Notes — Notes capturing engagement history. Use the Add button to add notes.
  • Prospect Assignment History — History of who has been assigned visibility into this record.
Lead Score History related list on View a Prospect page
Lead Score History related list on View a Prospect page

Convert Prospect to Contact

When ready to upgrade a Prospect to a full Contact (indicating engagement and potential sale), click Convert Prospect on the View Prospect page.

Convert Prospect form — Contact Information and Account selection
Convert Prospect form — Contact Information and Account selection
  • Contact Information — Auto-populated with the Prospect's name, email, and title.
  • New Account — Enable if the Prospect's company does not yet exist as an Account in the system. This converts the Company record into an Account.
  • Existing Account — If the company already exists as an Account, leave New Account unchecked and select the existing Account.

After clicking Convert Prospect, the Prospect becomes a Contact record visible in Contacts, and (if New Account was selected) the associated Company becomes an Account.

Add / Edit a Prospect

Click Add on the View Prospects listing to create a new record, or click the pencil icon next to an existing record to edit it.

Add/Edit a Prospect — all sections expanded
Add/Edit a Prospect — all sections expanded

Key sections on the form include Prospect Information (email, name, phones, source, status, lead score, favorite), Company Information (company name, website, employees, industry, annual revenue, phone), Primary Address, Competitor Description, Company Address, Campaign Information, and Additional Information. Click Save when done.

03

Companies

Navigate to Sell → Leads → Companies in the left-hand menu.

View Companies — listing page
View Companies — listing page

View Companies

The View Companies page supports Export, Create View, Search / Clear Search, and Saved Searches — functioning the same way as in the Prospects module.

View Company Details

Click the Name of any Company listing to view its details. Company information is pulled directly from the associated Prospect records and should be edited through those Prospect records.

View Company detail — Company Information, Company Address, and linked Prospects
View Company detail — Company Information, Company Address, and linked Prospects

The detail page includes: Company Information (name, corporate phone, fax, employees, annual revenue, website, industry), Company Address, Additional Information (description), and a Prospects related list showing all Prospect records associated with this company.

04

Contacts

Navigate to Sell → Leads → Contacts in the left-hand menu.

View Contacts — listing page
View Contacts — listing page

View Contacts

The View Contacts listing provides Add, Delete, Send Email, Export, Import, Create View, Search, and Saved Searches actions — functioning the same way as in Prospects. Additionally:

  • Predictive Search — Uses AI/algorithms to display real-time suggestions as you type. After entering three or more characters, the system automatically filters matching contact records.
  • Import Contacts — Supports bulk creation using the Contacts sample Excel template. During import you may include an Account Name column to map contacts to their parent accounts automatically (Parent-Child Field/Attribute relation).

View Contact Details

Click the Name of any Contact in the listing to open the detail view.

View a Contact — detail page with Contact Information and related lists
View a Contact — detail page with Contact Information and related lists

Buttons

  • Edit — Opens the Contact in edit mode.
  • Clone — Duplicates contact details and opens the copy in edit mode.
  • Delete — Deletes the Contact record after confirmation.
  • Send Mail — Sends an email to the contact.
  • Assign To — Assigns the contact to selected group(s) or user(s).

Contact Information Fields

FieldDescription
EmailEmail address of the Contact.
TitleJob title of the Contact.
First / Last NameContact's full name.
Phone - Main / MobileContact phone numbers.
Lead SourceOrigin of the contact (Campaign, Cold Call, Conference, etc.).
Contact TypeType of contact as per the business process.
Touch PhaseConfigurable sales journey phase. Drives which Sales Resources (documents/files) appear in the related list below.
Account NameThe Account associated with this Contact. Use Select to search existing accounts or Add to create a new one.

Related Lists

  • Notes — Related notes for this Contact. Click Add to create new notes.
  • Tasks — Tasks associated with the contact's journey through channel management. Click Add to create tasks.
  • Opportunities — Sales opportunities associated with this Contact. Click Add to create an opportunity.
  • Campaign History — Historical data showing this Contact's involvement with campaigns and their engagement status.
  • Contacts Assignment History — History of who this Contact record has been assigned to for visibility.
  • Sales Resources — Documents/files surfaced based on the Contact's current Touch Phase. Documents are configured in the Documents sub-tool and tagged to specific phases.

Add / Edit a Contact

Click Add on the View Contacts listing to create a new record, or click the pencil icon next to an existing record to edit it.

Add/Edit a Contact — form with Contact Information, Competitor Description, and Addresses
Add/Edit a Contact — form with Contact Information, Competitor Description, and Addresses

The form includes Contact Information, Competitor Description, Primary Address, and Alternate Address sections. Click Save when done.

05

Accounts

Navigate to Sell → Leads → Accounts in the left-hand menu.

View Accounts — listing page
View Accounts — listing page

View Accounts

The View Accounts page supports Add, Delete, Export, Create View, Search, Saved Searches — all functioning the same as in other sub-tools.

View Account Details

Click the Name of any Account in the listing to open the detail view.

View an Account — Account Information, Billing/Shipping Address, and related lists
View an Account — Account Information, Billing/Shipping Address, and related lists

Account Information Fields

FieldDescription
Account NameCompany name of the Account.
Account TypeOEM, Distributor, Reseller, Alliance, etc.
Phone - Corporate / Other / FaxCompany phone numbers.
WebsiteOfficial website address.
EmployeesEstimated employee count.
Annual RevenueAnnual business income in currency.
Industry TypeIndustry vertical based on activities and business line.
OwnershipName of the account's ownership.

Related Lists

  • Contacts — Related contacts associated with this Account.
  • Opportunities — Related sales opportunities. Click Add to create an opportunity.
  • Accounts Assignment History — History of assignments for visibility.
  • Tasks — Related tasks. Click Add to create tasks.
  • Notes — Related notes. Click Add to create notes.
  • Documents — Related documents. Click Add to attach files. Documents here become available to Contacts based on the assigned Touch Phase.

Add / Edit an Account

Use the Add button on the View Accounts listing or the pencil icon to edit an existing account. The form includes Account Information, Billing Address, Shipping Address, and Description. Click Save when done.

06

Opportunities

Navigate to Sell → Leads → Opportunities in the left-hand menu.

View Opportunities — listing page
View Opportunities — listing page

View Opportunities

The View Opportunities page supports Add, Delete, Export, Create View, Search, Saved Searches. The listing shows Opportunity Name, Account Name, Sales Stage, Amount, Expected Close Date, and Quarter.

View Opportunity Details

Click the Name of any Opportunity to open the detail view.

View an Opportunity — Opportunity Information and Sales Contact Information
View an Opportunity — Opportunity Information and Sales Contact Information

Buttons

  • Edit / Delete / Clone — Standard record management actions.
  • Assign To — Assigns visibility to selected group(s) or user(s).
  • Register your Deal — Available once the opportunity reaches a "Closed/Won" stage. Converts the Opportunity into a Deal record for approval and transaction closure.

Opportunity Information Fields

FieldDescription
Opportunity NameName of the opportunity.
Account NameAccount associated with this opportunity.
Contact NameContact at the Account for this Opportunity.
Sales StageCurrent stage: 1-Prospecting through 12-Other.
AmountAuto-populated from the total of all Opportunity Line Items.
Currency ISO CodeUS Dollar, Pound Sterling, Australian Dollar, or Indian Rupee.
Lead SourceSource of the opportunity.
QuarterFiscal quarter (e.g., FY24Q2).
StatusSystem-generated current status.
Price BookSelected pricebook used for line item pricing.
Expected Close DateExpected closure date for the opportunity.

Opportunity Line Items

Related list showing Products or Services included in this Opportunity. Click Add Product(s) to add items. Details include Product Name, SKU, Sales Price, Quantity, Total Line Item, and Net Line Item. Editing a line item lets you adjust Quantity and Discount, with Total and Net values auto-calculated.

Opportunity Line Items — Edit Opportunity Line-Item with discount calculation
Opportunity Line Items — Edit Opportunity Line-Item with discount calculation

Additional Related Lists

  • Tasks / Notes — Track action items and notes against this opportunity.
  • Opportunities Assignment History — History of visibility assignments.
  • Quotes / Sales Orders / Invoices — Generated after the opportunity moves to a Registered Deal and processes through the CPQ application.

Add / Create a New Opportunity

Click Add on the View Opportunities page, or use the Opportunities related list Add button inside a Contact or Account record.

Add/Edit an Opportunity — Opportunity Information and Sales Contact Information
Add/Edit an Opportunity — Opportunity Information and Sales Contact Information

Fill in the required fields: Opportunity Name, Account Name (Select), Contact Name (Select), Sales Stage (dropdown 1–12), Currency ISO Code, Lead Source, Quarter, Expected Close Date, and Sales Contact Information. Click Save to create the record.

07

Lead Assignment Rule Engine

The Lead Assignment Rule Engine lets Admins create tailored distribution rules based on attributes like country, state, and lead source. It automates assigning leads to the right users, accounts, or groups, reducing manual effort and speeding up response times.

Navigate to Sell → Leads → Lead Assignment Rule Engine, then click Add.

Add/Edit Lead Rule Engine — rule configuration form
Add/Edit Lead Rule Engine — rule configuration form

Rule Configuration Fields

FieldDescription
NameAn identifiable name for the Lead Assignment Rule.
CountryCountry to match for lead distribution.
Lead SourceSource of the lead: Cold Call, Contact Us, Direct Mail, etc.
StateState to match for lead distribution.
Access TypeRead-Only or Read-Write access level.
Assign ToWhere the lead is assigned: User, Account, or Group.
Is ActiveToggle to activate or deactivate the rule.

Click Save to store the rule. Once a lead is created and meets the rule's criteria, the system automatically triggers the rule and assigns the lead according to the configured parameters.

08

Lead Aging

Lead Aging lets Admins configure rules for lead follow-up time frames and automatic lead pullback (revocation) when no activity occurs within a defined period. Navigate to Sell → Lead Aging in the left menu bar.

View Lead Aging — listing of Lead Configuration Rules
View Lead Aging — listing of Lead Configuration Rules

View Lead Aging

The View Lead Aging page lists all Lead Configuration Rules. Actions available include Add (create a new rule), Delete, Assign To, Create View, Search / Clear Search, and Saved Searches. Click the pencil icon to edit an existing rule.

View Lead Configuration Details

Click the Name of any Lead Configuration Rule to view its details.

View Lead Aging — detail page with Lead Revoke Rules related list
View Lead Aging — detail page with Lead Revoke Rules related list

Lead Configuration Detail Fields

FieldDescription
Lead Configuration Rule NameName of the rule.
Assigned GroupName of the partner group this rule applies to.
Valid From DateStart date of the rule's validity period.
Valid Until DateEnd date of the rule's validity period.
CountryCountry scope for the rule.
ActiveWhether the rule is currently active.
Yellow / GreenColor codes used as lead aging indicators.

Lead Revoke Rules

The Lead Revoke Rule(s) related list shows the rules that govern when a lead should be automatically revoked (pulled back). Click Add to create a new revoke rule specifying the rule Name, Operator (e.g., Greater Than), and Days threshold.

Document ID
ext.prd.010.01
Published
02.27.2026
Platform Version
UPM 26.x