ZINFI UPM GuideMicrosite & Landing Page Management for Channel Partners

01

Introduction

A microsite is an individual web page or a small cluster of web pages that act as a separate entity for a brand. A microsite typically lives on its own domain, but some microsites operate as a subdomain.

Microsites can be used to help brands achieve a number of things. For example, you can use them to highlight a specific campaign, target specific buyer personas, tell a story or inspire a specific call-to-action. Designed to be specific in nature with a narrow focus on a topic or issue, microsites allow your organization to highlight products and promotions across the channel through your partners. Content included in microsites is often shareable and interactive, incorporating graphics, videos and integration across the web for a more holistic experience.

The Microsite & Landing Page Management module of ZINFI's UPM enables your organization to easily set up co-branded microsites or landing pages which partners can use to engage their prospects and customers via single-touch or multi-touch digital drip campaigns.

Co-branded microsites managed by OEM and co-branded by partners
Single-touch and multi-touch digital drip campaigns
Web Syndication Showcases embeddable on partner websites
Shareable preview links with clipboard copy support
Prospect record deduplication across multiple partner microsites
Scheduled, immediate, or draft-saved email campaign launch
Microsite management workflow: OEM manages microsites, adds pages, shares campaigns, partners edit and co-brand, then publish and email
Figure 1 — Microsite lifecycle: OEM manages and shares microsites through campaigns; partners co-brand and launch via email.
02

Co-Brand Microsites

The Co-Brand Microsites section allows partners to access, view, set up, and launch microsites that have been shared with them by the OEM — as well as any microsites the partner has created themselves.

2.1 Access Microsites

To navigate to the Co-Brand Microsites section:

  1. Click Market from the top navigation menu.
  2. Click Multi-Touch > Co-Brand Microsites from the left menu bar.
UPM portal showing Market tab selected and Co-Brand Microsites highlighted in the left navigation under Microsites
Figure 2 — Navigate to Market > Microsites > Co-Brand Microsites.

2.2 View Existing Microsites

Clicking Co-Brand Microsites from the left menu opens the View Microsites page, where all microsites developed and shared are displayed.

  1. Sort: Click the dropdown arrow in the Sort By: Select box to sort microsites by:
    • Created On — Order by creation date.
    • Modified On — Order by last modification date.
    • Microsite Name — Alphabetical order.
View Microsites page showing list view with two microsites — Server Widget Solution and Firewall Widget Campaign — each with Preview and Set-UP buttons
Figure 3 — View Microsites page in List View showing Assigned to You tab.
Sort By dropdown showing options: Select, Created On, Modified On, Microsite Name
Figure 4 — Sort By dropdown options.
  1. Click the Assigned to You tab to view microsites assigned to you by OEM users, or click the Created by You tab to view microsites you have added to the microsite library.
  2. Click either List View or Thumb View to change the visual arrangement of each microsite.

In Thumb View, click the four dots () on the top right of any microsite card to access further options: Edit, Delete, Launch, Preview, and Set Up. In list view, these options are already visible as inline buttons.

NOTE

The Edit, Delete, Launch, Preview, and Set Up buttons appear only for microsites listed under Created by You. Microsites shown under Assigned to You carry only two buttons: Preview and Set Up.

View Microsites page in Thumb View showing microsite cards with a dropdown menu open displaying Edit, Delete, Launch, Preview options
Figure 5 — Thumb View showing the four-dot menu with Edit, Delete, Launch, and Preview options.

Clicking the Preview button allows you to preview the microsite after it has been created.

Preview of the Server Widget Solution microsite showing a hero image and the title Best Hardware, No Data Loss, High Security
Figure 6 — Microsite preview showing the partner co-branded landing page.
  1. Filter: To search for a specific microsite, click the Filter button or Filter icon on the top right to open the filter pane. Click the (X) icon to close the pane. Microsites can be filtered using the following parameters:
    • Campaign — Search for microsites associated with specific campaigns.
    • Country — Search for microsites associated (visible) with specific countries.
    • Languages — Search for microsites associated (visible) with specific languages.
    • Microsite Name — Type a keyword to search for microsites by name or title, then click Apply to filter results.
Select Record List dialog showing country filter options: USA, Argentina, Australia, Brazil, Canada, China with checkboxes
Figure 7 — Country filter dialog for filtering microsites by geographic region.
Select Record List dialog showing language filter options: Chinese-Simplified, Chinese-Traditional, Dutch, English, Español, French
Figure 8 — Language filter dialog for filtering microsites by language.
  1. Copy to Clipboard: The Copy to Clipboard option is associated with the Preview Link and provides the convenience of copying the URL for further reference. The link can be copied to the clipboard or opened in a new tab by clicking the link directly.
View Microsites list showing a Wireless Widget BYOD entry with a Preview Link and Copy to Clipboard icon
Figure 9 — Preview Link with Copy to Clipboard icon for sharing the microsite URL.

2.3 Manage Pages for Existing Microsite(s)

From the View Microsites page, two primary actions are available for any microsite:

  • Setup — Click to modify the content and layout of an existing microsite page.
  • Preview — Click to view an existing page of the microsite without making changes.
View Microsites page showing a Server Widget Solution entry with Preview and Set-UP buttons visible
Figure 10 — View Microsites list showing Preview and Set-UP action buttons.

2.4 Set-up Microsite Page(s)

Clicking the Set-Up button opens the Set-Up Microsite page, which contains several sections and associated fields.

Set-Up Microsite page showing four numbered sections: 1 Select Microsite Details, 2 Select Microsite, 3 Modify Pages, 4 Save Microsite
Figure 11 — Set-Up Microsite page with all four configuration sections.

Section 1 — Select Microsite Details

This section displays read-only information about the campaign context for this microsite.

FieldDescription
CountryThe country where the microsite is accessible.
LanguageThe language of the microsite.
Campaign ToolThe campaign tool used — in this case, Microsite.
Campaign NameThe name of the campaign with which the selected microsite is associated.

Section 2 — Select Microsite

This section allows you to review and change the microsite template being used.

Field / ActionDescription
Microsite NameThe display name of the currently selected microsite.
Unique URL ExtensionThe URL path extension used to identify this microsite instance (e.g., cmm_85).
Edit MicrositeClicking this button opens a right-hand panel where you can update the Microsite Name, Unique URL Extension, and the selected microsite template. Click Save when done.
Edit Microsite right-hand panel showing Microsite Name, Unique URL Extension fields, and a selected Server Widget Solution card with Cancel and Save buttons
Figure 12 — Edit Microsite panel for updating the microsite name and URL extension.

Section 3 — Modify Pages

This section displays all pages included in the microsite template. You can enable or disable individual pages by toggling the switch beside each page name.

  • To edit a page, click the page name to open it in the on-screen editor.
  • Make edits by placing the cursor in the editable area, then click Save when done.
Modify Pages editor panel open showing a preview of the Server Widget Solution microsite page with text and brochure content, with Save and Cancel buttons at the bottom
Figure 13 — Modify Pages editor showing inline page content that can be clicked to edit.

Section 4 — Save Microsite

When all changes are complete, click the Save Microsite button to save the configuration.

2.5 Launch a Microsite

Partners can launch a microsite campaign — sending a co-branded email blast linked to their microsite — directly from the View Microsites page.

  1. Click the Launch button for the desired microsite under the Created by You tab.
View Microsites page showing a Server Widget Solution_61 entry under Created by You tab with Edit, Delete, Launch, and Preview buttons
Figure 14 — Click Launch from the Created by You tab to begin the campaign setup.
  1. Clicking Launch opens the Launch Microsite Campaign page, which contains five sections to complete:
Launch Microsite Campaign page showing five numbered sections: 1 Campaign Details, 2 Provide Details of Your Email, 3 Customize Email Template, 4 Select Recipients and Test Email, 5 Send Email with Schedule and Launch buttons
Figure 15 — Launch Microsite Campaign page showing all five campaign execution sections.

a. Campaign Details

This section is non-editable. It reflects the campaign context: country, language, campaign type, and campaign name.

b. Provide Details of Your Email

This section lets you configure the outgoing email blast details. Click Edit Details to open the edit panel on the right-hand side and populate the following fields:

FieldDescription
Name Your EmailThe internal name for this email blast. Blank by default — must be filled in.
Insert the Subject LineThe subject line the recipient will see. Blank by default — must be filled in.
From NameThe sender name displayed in the recipient's inbox.
Sender Email AddressThe reply-to or from email address shown to recipients.
Provide Details of Your Email section showing Name Your Email, Subject Line, From Name, Sender Email Address fields with Edit Details button
Figure 16 — Email details section with the Edit Details button for configuring sender information.

c. Customize Email Template

Click Select Template to choose the desired email template and link it to the microsite campaign. Once selected, click Customize Template to open it in the right-hand workspace.

Launch Microsite Campaign page with Customize Email Template panel open on the right, showing an editable email template for Client-to-Site VPN
Figure 17 — Customize Email Template panel showing the selected email and microsite combination.

Within the template editor:

  • Editable areas are enclosed in dotted lines. Hovering over any editable content changes its background to grey, indicating it can be clicked to edit.
  • Clicking an editable area activates the CK Editor for rich text editing.
  • Social Connector icons in the email footer are also editable — hovering triggers the grey background, and clicking opens the CK Editor to link them to your social pages.
Email template editor showing dotted-line editable areas with a highlighted text block showing grey hover state
Figure 18 — Editable areas (dotted borders) turn grey on hover, indicating where text and images can be modified.
Email template editor showing social connector icons in the footer with a Link dialog open for editing the URL and link type
Figure 19 — Social connector icons in the footer can be edited to link to your social media pages.

d. Select Recipients and Test Email

Once the email template is saved, configure your recipient list:

  1. Click Select Recipients to choose from your prepared mailing lists.
  2. Or click Create New List to build a new mailing list on the spot.
  3. After selecting a list, click Send Test Email to send a test version of the campaign to verify receipt.
Select Recipients and Test Email section showing mailing list options: Server Widget Multi-Touch (44 Prospects), Event Promotional-WGN (10), M.Smith Contacts List (22 Contacts), Widget Outreach NORAM (13)
Figure 20 — Select Recipients panel showing available mailing lists with recipient counts.
Select Recipients and Test Email section showing TestList selected with 2 Prospects and Send Test Email button highlighted
Figure 21 — Send Test Email button after selecting a recipient list.

e. Send Email

The final section provides options to schedule, launch immediately, or save the campaign as a draft.

Send Email section showing Schedule Date, Schedule Time, Time Zone fields and four buttons: Schedule Time, Schedule Email, Launch Email, Save As Draft
Figure 22 — Send Email section with all four dispatch options.
  • Schedule Time — Opens the Send Email dialog where you can select a specific date, time, and time zone for the blast. Click Save to confirm the schedule.
  • Schedule Email — Queues the email for launch at the scheduled time. A confirmation message is displayed on screen.
  • Launch Email — Blasts the email immediately. A confirmation message confirms the email has launched successfully.
  • Save as Draft — Saves the current campaign configuration as a draft for future completion. A confirmation message confirms the draft was saved.
Send Email dialog showing Schedule Date field with 08/16/2023, Schedule Time as 02:30 PM, Time Zone as GMT-08:00 Pacific Time, with Save and Cancel buttons
Figure 23 — Schedule Time dialog for setting the email launch date and time.
Send Email section showing the scheduled date 08/16/2023 and time 02:30 PM confirmed in a highlighted box with all four action buttons below
Figure 24 — Confirmed schedule settings displayed before sending.
Confirmation message: Your campaign has been successfully scheduled for launch. Please go to the relevant module menu to view the progress. Go To Prospects button.
Figure 25 — Schedule Email confirmation message.
Confirmation message: Your campaign has been launched successfully. Please go to the relevant module menu to view the progress. Go To Prospects button.
Figure 26 — Launch Email confirmation message.
Confirmation message: Your campaign has been successfully saved in Draft for you to make edits in the future. Go To Prospects button.
Figure 27 — Save as Draft confirmation message.
NOTE

Multiple partners can utilize the same microsite dynamic form assigned by the admin, co-brand it, and launch campaigns to capture prospect information. When the same prospect is captured by microsites launched by two or more partners, the Prospect Record is made visible to all relevant partners for effective conversion. The system updates the prospect record based on the latest information captured. Duplicate records are not created; both partners can access the same record.

03

Manage Showcases

Web Syndication Showcases allow partners to embed co-branded product or campaign content directly into their own website using iFrame or JavaScript code snippets. This section covers how to access, configure, and generate embed code for Web Syndication Showcases.

To navigate to Manage Showcases:

  1. Click Market on the top navigation menu.
  2. Click Microsites > Manage Showcases from the left menu bar.
UPM portal showing Market tab selected and Manage Showcases highlighted in the left navigation under Microsites
Figure 28 — Navigate to Market > Microsites > Manage Showcases.

3.1 View Web Syndication Showcases

The View Showcases page lists all showcases either assigned to you or created by you.

  1. Sort: Use the Sort By dropdown to order showcases by:
    • Showcase Name — Alphabetical order.
    • Created On — Order by creation date.
    • Modified On — Order by last modification date.
  2. Tab View:
    • Assigned to You — Displays syndications assigned to you by the OEM.
    • Created by You — Displays syndications you have created.
  3. Layout:
    • List View — Displays showcases in a list format with inline buttons.
    • Thumb View — Displays showcases as cards. Click the three dots () on a showcase card to access Preview, Edit, Delete, and Launch.
NOTE

The Edit, Delete, and Launch buttons appear only for showcases under Created by You. Showcases under Assigned to You show only Preview and Set Up.

View Showcases page in List View showing Server Widget Showcase under Assigned to You with Preview and Set-Up buttons
Figure 29 — View Showcases page in List View.
View Showcases page in Thumb View showing Server Widget, Firewall Widget, and Mobile Widget showcase cards under Assigned to You tab
Figure 30 — View Showcases page in Thumb View.
  1. Available actions per showcase:
    • Preview — View the showcase before implementation.
    • Edit — Modify the showcase content or layout.
    • Delete — Remove the showcase from the listing.
    • Launch — Launch a campaign using this showcase.

3.2 Set Up and Edit Web Syndication Showcase

Each showcase in the Assigned to You section has two buttons — Preview and Set Up.

  1. From the View Showcases page, click Set Up on any showcase to open the Set-Up Web Syndication page.
View Showcases page showing the Server Widget Showcase entry under Assigned to You with Preview and Set-Up buttons
Figure 31 — Click Set-Up to configure a Web Syndication Showcase.
  1. The Set-Up Web Syndication page displays five numbered sections.
Set-Up Web Syndication page with five sections: 1 Select Web Syndication Template, 2 Select Web Syndication, 3 Modify Pages, 4 Save Web Syndication, 5 Web Syndication Code Generation
Figure 32 — Set-Up Web Syndication page showing all five configuration sections.
  1. Click Select Web Syndication to choose your desired syndication template. A panel appears on the top right where you can:
Select Web Syndication panel showing Web Syndication Name field, Unique URL Extension field, and a grid of syndication template cards with Firewall Widget Showcase selected
Figure 33 — Select Web Syndication panel for choosing a template and editing the name and URL extension.
  1. Update the following fields as required, then click Save:
FieldDescription
Web Syndication NameThe display name of the web syndication.
Unique URL ExtensionThe URL path extension used to identify this syndication instance (e.g., cmm_84).
Select Web SyndicationChoose the syndication template from the available list that best fits your campaign.
  1. The Modify Pages section displays all pages included in the syndication. Toggle each page on or off as required:
    • To edit a page, click the page name to open it in the right-hand work area.
    • Click into editable areas of the page (the WYSIWYG editor will appear) to make changes. You can also expand the work area to full screen.
    • Click Save when done editing the page.
Modify Pages section showing four toggle switches for Contact (on), Documents (off), Products (off), Home (on)
Figure 34 — Modify Pages section with page toggles for the Web Syndication Showcase.
Modify Pages editor panel open showing Mobile Widget Products page with product cards for Mobile Widget Laptop and Mobile Widget Headset, with Save and Cancel buttons
Figure 35 — Modify Pages editor showing the WYSIWYG editing area for a syndication page.
  1. Click Save Web Syndication to save all changes, or click Preview Web Syndication to review the showcase before saving.
  2. After saving, click Generate Code to generate the embed snippet for your website. A panel opens where you configure:
FieldDescription
NameA user-friendly name for the generated code snippet.
Partner Website Embed URLThe URL of the partner website page where the syndication will be installed.
Code TypeSelect either iFrame or Javascript as the embed method.
Web Syndication Code Generation panel showing Name field, Partner Website Embed URL field, and Code Type dropdown with JavaScript and iFrame options
Figure 36 — Web Syndication Code Generation panel for configuring the embed code type.
  1. Click Save in the code generation panel. The generated code appears at the end of the page. Click View Code to open the right-hand panel showing the full embed snippet, then click Copy to Clipboard to copy it for installation.
Web Syndication Code Generation panel showing a generated iFrame code snippet with a Copy to Clipboard button and a Cancel button
Figure 37 — Generated iFrame embed code ready to copy and install on your website.

3.3 Installing Web Syndication Web Snippets in Your Site

Once you have generated the embed code for your Web Syndication Showcase, follow these steps to install it on your website:

  1. Copy the generated code as described above (using the Copy to Clipboard button).
  2. Create a new webpage on your website and paste the code into that page's HTML. The embed code includes width and height attributes that can be edited to fit the display frame within your page layout.
  3. Once installed, the page is ready to display any Showcase you promote through it.
IMPORTANT

After installing the embed code, make a note of the full URL of the page you set up (example: https://www.yourdomain.com/syndication-page). You will need this URL when inserting the showcase link into your email templates during campaign sending.

Code editor showing an HTML page source with an embedded iFrame pointing to a ZINFI syndication URL with width 1300px style
Figure 38 — Example of the iFrame embed code pasted into a webpage's HTML source.
Document ID
ext.prd.006.05
Published
02.20.26
Platform Version
UPM 26.x