Overview
Web syndication is a powerful co-marketing tool that allows vendors to distribute their marketing content, such as product showcases, solution briefs, or news feeds, directly to their partners' websites. This ensures brand consistency, provides partners with up-to-date and relevant content without manual effort, and helps drive demand generation across the partner ecosystem. By managing showcases through this platform, vendors can control the messaging and assets partners use, while partners benefit from readily available, high-quality content to enhance their own digital presence and sales efforts.
Accessing Showcase Management
Click Market → Microsites → Manage Showcases.
Viewing and Managing Showcases
This screen, located within the Market module, presents a catalog of "Showcases" which represent vendor-provided web syndication content available for partners. Each showcase includes a title, a brief description, and an indication of who created it. Partners can review these pre-built content packages, which might include microsite templates or other syndicated web content, and then proceed to set them up for their own use, enabling them to leverage vendor-approved marketing materials.