UTM Link Tagging for Marketing Emails
Related Application(s)
Email Campaign Management
Feature Description
The UTM Link Tagging enhancement automatically appends UTM parameters to links in marketing emails when they are sent. Parameter values are derived from existing campaign, template, partner, and brand data. For partner sends, the partner is identified as the traffic source. Existing UTM parameters on a link are preserved, and unsubscribe links are not tagged.
This is a backend capability with no configuration screen. It is enabled for each tenant by ZINFI.
Origin of Feature
Product roadmap enhancement. This feature was introduced to help marketers attribute website traffic to email campaigns.
CX Strategy Relation (6 S’s)
Sufficiency
Portal User-Facing Benefits
This feature allows marketers to see in their web analytics which campaigns and partners drive traffic.