One-Click Unsubscribe Headers
Related Application(s)
Email Campaign Management
Feature Description
The One-Click Unsubscribe Headers enhancement adds List-Unsubscribe and one-click unsubscribe headers to marketing emails, using a secure token for each recipient. Mailbox providers display an Unsubscribe option directly in the inbox, and unsubscribe requests are applied through the existing suppression rules. The unsubscribe link in the email body continues to work as before.
This is a backend capability with no configuration screen.
Origin of Feature
Industry requirement. This feature was introduced to meet mailbox provider requirements for bulk email senders.
CX Strategy Relation (6 S’s)
Stability
Portal User-Facing Benefits
This feature improves inbox deliverability and allows recipients to unsubscribe with a single click.