What is the purpose of the Create Post feature?

This feature allows administrators to create and manage social media posts for syndication to partners. It serves as a central repository for pre-approved social content.

Who uses this module?

UPM administrators use this module to create social media posts. Channel partners can then share these pre-approved posts.

What information can administrators define for a new social post?

Administrators can define the associated campaign, post title, content, target social media platform, an expiration date, categorization tags, and the format type.

How do administrators access the post creation form?

Administrators access the post creation form by clicking the 'Create Post' button from the 'Manage Posts' screen.

What happens when a social post is published?

Checking the 'Published' box makes the social post available for syndication to partners.

Create Social Media Posts for Partner Syndication

Overview

The Social Syndication Management module is a critical component of a co-marketing strategy, allowing vendors to extend their reach through their partner network. By providing partners with ready-to-share social media content, vendors ensure that key messages are consistently communicated across various platforms. This not only simplifies marketing efforts for partners but also helps maintain brand integrity and messaging control for the vendor.

Administrators can create a library of social posts, linking them to specific marketing campaigns and setting parameters like target platforms and expiry dates. This streamlines the process of distributing marketing collateral and enables partners to quickly engage their audiences with relevant, pre-approved content. The system also tracks the performance of these syndicated posts, offering insights into partner engagement and content effectiveness.

Manage Posts screen with Create Post button

Click the Create Post button.

This screen presents the 'Manage Post' form, which administrators use to create or edit social media posts for syndication. This form is a critical part of the Social Syndication Management feature within the Market module, enabling the preparation of marketing content that partners can then share to support co-marketing initiatives. Administrators define key attributes such as the associated campaign, post title, content, and target social media platform. The form also allows for setting an expiration date, categorizing the post with tags, and specifying the format type, ensuring that syndicated content aligns with campaign goals and platform requirements.

Fill in the necessary form fields to define the new social media post.

Buttons

Button	Description
Save	Saves the current social media post details.
Cancel	Discards any changes and returns to the previous screen.

Post Information

Field	Description
Campaign	Select the marketing campaign this social post is associated with.
Post For	Specify the intended audience or purpose for this post.
Post Title	Enter a descriptive title for the social media post.
Quarter	Select the fiscal quarter to which this post belongs.
Post Type	Choose the social media platform for which this post is intended (e.g., Facebook).
Expiry/Expiration Date	Set an optional date after which this social post should no longer be active or visible.
Post Content	Enter the main text content for the social media post, with a character limit of 1300.
Published	Check this box to make the social post available for syndication.
Post Tag Cloud	Select this tag if the post relates to cloud computing.
Post Tag Debut	Select this tag if the post relates to a new product or service launch.
Post Tag Skype	Select this tag if the post relates to Skype.
Format Type	Choose the format type for the post content, such as 'Text Only'.

Create Post

Overview

Accessing Social Post Management

Creating a New Social Post