Overview
The Social Syndication Management module provides a centralized platform for vendors to create and distribute social media content to their partners. This streamlines co-marketing efforts by ensuring partners have access to approved, on-brand messaging. Partners can then review, optionally edit within allowed zones, and schedule or post this content directly to their social media channels, extending the vendor's reach and amplifying marketing campaigns.
Administrators use this interface to organize and make available a library of social posts, which partners can then leverage. The ability to search and filter these posts by various criteria, such as campaign or post type, helps partners quickly find relevant content, while also allowing administrators to maintain an organized and efficient content repository.
Key Features
- Search Available Posts
- Filter by Campaign
- Filter by Post Type
- Filter by Quarter
- Track Posted Content
Accessing the Post Search Filter
Click the Search button.
Applying Search Filters
This screen, 'Manage Posts', is part of the Market module and serves as the central hub for social content syndication. It allows administrators to manage social media posts, providing tools to search for available posts, view scheduled posts, and track previously posted content. The 'Available Post(s)' section enables filtering by various criteria such as campaign, post tag, title, and quarter, facilitating the discovery of relevant content. The 'Scheduled Post(s)' section displays upcoming social media publications, while 'Track Posted Content' provides a historical record of all published posts, including their messages, links, and engagement metrics, allowing for performance monitoring and content strategy refinement.
Fill in the necessary fields in the 'Available Post(s)' section to refine your search, then click the "Search" button.
Buttons
| Button | Description |
|---|---|
| Search | Click to apply the selected filters and display matching available posts. |
| Reset | Click to clear all applied filters and display all available posts. |
Available Post(s)
| Field | Description |
|---|---|
| Campaign | Select a campaign from the dropdown to filter available posts associated with a specific marketing initiative. |
| Post for | Select the intended audience or purpose for the post from the dropdown. |
| Post Tag | Select a post tag from the dropdown to filter posts by specific keywords or categories. |
| Post Type | Enter the type of post to filter by, such as a specific social media platform or content format. |
| Post Title | Enter a keyword or phrase to search for posts by their title. |
| Quarter | Select a specific financial or calendar quarter from the dropdown to filter posts made within that period. |
Click the Search button to filter the available posts.
Frequently asked questions
- What is the purpose of the Post Search tool?
The Post Search tool allows administrators to manage and search for social media posts available for syndication to partners. It serves as a repository for pre-approved social content, enabling efficient distribution and tracking of co-marketing efforts across the partner ecosystem.
- Who uses the Post Search tool?
UPM administrators use this interface to organize and make available a library of social posts. Partners can then leverage this content by reviewing, optionally editing, and scheduling or posting it directly to their social media channels.
- What features are available for searching posts?
Users can search available posts and filter them by campaign, post type, and quarter. The module also allows tracking of posted content.
- How can I refine my search for available posts?
You can select a campaign, post tag, post type, or quarter from the dropdown menus, or enter keywords for the post title. After filling in the fields, click the "Search" button to apply the filters.
- What information does the 'Track Posted Content' section provide?
The 'Track Posted Content' section provides a historical record of all published posts, including their messages, links, and engagement metrics. This allows for performance monitoring and content strategy refinement.