ZINFI UPM Guide

Email Marketing Management for Administrators

Outgoing Emails

Overview

Email marketing is a critical component of partner enablement and communication within the UPM platform. Both vendors and partners leverage email campaigns to engage prospects, nurture leads, and disseminate important information. This module provides the administrative oversight necessary to monitor all email activities, ensuring compliance, tracking performance, and troubleshooting delivery issues.

By offering a comprehensive view of all outgoing emails, UPM helps administrators maintain visibility into the effectiveness of marketing efforts, whether they are vendor-led campaigns or partner-executed initiatives. This transparency is vital for optimizing email strategies, supporting partners in their marketing endeavors, and ensuring consistent messaging across the channel.

Accessing and Viewing Outgoing Emails

Click Market → Emails → Outgoing Emails.
Outgoing Emails list view

Click Market → Emails → Outgoing Emails.

Filtering and Customizing the View

The Outgoing Emails list view provides a comprehensive overview of all email campaigns that have been sent or are scheduled to be sent through the UPM platform. This screen is part of the Market module, which enables vendors and partners to execute co-marketing activities, including email campaigns. Users can monitor the status of their email sends, review key details such as the last modification date and scheduled send times, and associate emails with specific campaigns. This view supports the workflow of managing email marketing efforts by allowing users to track performance and manage existing email assets.
Outgoing Emails list view

The Outgoing Emails list view provides a comprehensive overview of all email campaigns that have been sent or are scheduled to be sent through the UPM platform. This screen is part of the Market module, which enables vendors and partners to execute co-marketing activities, including email campaigns. Users can monitor the status of their email sends, review key details such as the last modification date and scheduled send times, and associate emails with specific campaigns. This view supports the workflow of managing email marketing efforts by allowing users to track performance and manage existing email assets.

Review the available buttons and columns on the Outgoing Emails list view.

Buttons

ButtonDescription
LaunchInitiates the process to send a selected email campaign.
PreviewDisplays a preview of the selected email campaign content.
Set-UpConfigures the settings and details for a selected email campaign.
DeleteRemoves the selected email campaign from the system.
Create NewOpens a form or wizard to create a new outgoing email campaign.
FilterApplies filters to narrow down the list of displayed email campaigns.
Saved FiltersProvides access to previously saved filter configurations for quick application.

Fields

FieldDescription
Search eNews Letter CampaignsAllows users to search for specific email campaigns by name.

Column Headings

ColumnDescription
SelectCheckbox to select individual email campaigns for bulk actions.
Outgoing Email NameThe name assigned to the outgoing email campaign.
StatusIndicates the current state of the email campaign, such as 'Sent' or 'Scheduled'.
Last Modified OnThe date and time when the email campaign was last updated.
Schedule Date TimeThe planned date and time for the email campaign to be sent.
Campaign NameThe name of the broader campaign to which the outgoing email belongs.

CreateView

This 'Filter' slide panel allows users to customize the display and filtering criteria for the 'View Outgoing Emails' list. It enables dynamic adjustment of which columns are visible in the main table and which fields can be used for filtering the email records. By providing options to add additional filter fields and select specific columns for display, this panel enhances the user's ability to manage and analyze their email marketing campaigns within the Market module, supporting tasks like performance monitoring and data segmentation. The configuration made here can be saved as a custom view for future use, streamlining repetitive analysis tasks.
Filter slide panel for Outgoing Emails

This 'Filter' slide panel allows users to customize the display and filtering criteria for the 'View Outgoing Emails' list. It enables dynamic adjustment of which columns are visible in the main table and which fields can be used for filtering the email records. By providing options to add additional filter fields and select specific columns for display, this panel enhances the user's ability to manage and analyze their email marketing campaigns within the Market module, supporting tasks like performance monitoring and data segmentation. The configuration made here can be saved as a custom view for future use, streamlining repetitive analysis tasks.

Select 'Created On' from the 'Add Additional Fields for Filter' dropdown, then click 'Add' to include it as a filter option.

Buttons

ButtonDescription
AddAdds the selected field from the 'Add Additional Fields for Filter' dropdown to the filter options.
Save FilterSaves the current filter and display column configuration as a named view.

Fields

FieldDescription
Add Additional Fields for FilterA dropdown menu to select additional fields that can be used to filter the 'Outgoing Emails' list.
Insert Filter Configuration NameAn input field to provide a name for the custom filter configuration, allowing it to be saved for future use.

Select Fields to Display

FieldDescription
Created OnA selected field that can be used for filtering or displayed as a column, indicating the creation date of the outgoing email.
Outgoing Email NameA selected field representing the name of the outgoing email, available for display or filtering.
Schedule DateTimeA selected field indicating the scheduled date and time for the outgoing email, available for display or filtering.

Column Headings

ColumnDescription
Outgoing Email NameA column header for the name of the outgoing email in the preview table.
StatusA column header for the status of the outgoing email in the preview table.
Last Modified OnA column header for the last modification date of the outgoing email in the preview table.
Schedule DateTimeA column header for the scheduled date and time of the outgoing email in the preview table.
Campaign NameA column header for the associated campaign name of the outgoing email in the preview table.
This screen displays the detailed information for a specific outgoing email, providing a comprehensive overview of its properties and the status of its delivery to individual recipients. Outgoing emails are a core component of the Market module's email campaign execution workflow, allowing vendors and partners to send targeted communications. This view consolidates key email metadata, such as the email's name and scheduling, alongside a granular breakdown of each recipient's delivery status. This level of detail is crucial for monitoring campaign performance, troubleshooting delivery issues, and ensuring compliance with communication policies, directly supporting the tracking and reporting capabilities outlined in the email campaign execution workflow.
View an Outgoing Email details

This screen displays the detailed information for a specific outgoing email, providing a comprehensive overview of its properties and the status of its delivery to individual recipients. Outgoing emails are a core component of the Market module's email campaign execution workflow, allowing vendors and partners to send targeted communications. This view consolidates key email metadata, such as the email's name and scheduling, alongside a granular breakdown of each recipient's delivery status. This level of detail is crucial for monitoring campaign performance, troubleshooting delivery issues, and ensuring compliance with communication policies, directly supporting the tracking and reporting capabilities outlined in the email campaign execution workflow.

View the details of an Outgoing Email, including its general information and the status of its recipients.

Outgoing Email Information

FieldDescription
Outgoing Email NameThe name of the outgoing email, typically reflecting the campaign or purpose.
Schedule Date/TimeThe planned date and time for the email to be sent.
Actual Sent Date/TimeThe actual date and time when the email was dispatched by the system.

Column Headings

ColumnDescription
Account NameThe name of the account associated with the recipient.
Email AddressThe email address of the individual recipient.
NameThe name of the individual recipient.
StatusThe delivery status of the email for each recipient (e.g., Sent, Delivered, Bounced, Opened, Clicked).