Overview
Microsites are a powerful tool within UPM's Market module, enabling vendors to provide partners with customizable, co-branded landing pages. These microsites allow partners to promote vendor products and services using their own branding and contact information, while adhering to vendor-defined templates and content guidelines. This ensures brand consistency across the partner ecosystem while giving partners the flexibility to personalize their marketing efforts.
Administrators use this feature to create and manage microsite templates, define editable zones for partners, and oversee the performance of published microsites. Partners can then select a template, customize allowed elements, and publish their unique microsite, which often includes lead capture forms that feed directly into their pipeline within the Sell module. This streamlines lead generation for partners and provides vendors with insights into partner marketing effectiveness.
Key Features
- Microsite Template Management
- Partner Co-branding
- Lead Capture Integration
- Performance Tracking
- Visibility Configuration
- Campaign Association
Accessing Microsite Management
Click Market in the top navigation bar, then click Microsites in the left navigation menu, and then click Microsites in the expanded sub-menu.
Viewing Microsites
This screen displays the Microsites management interface within the Market module, providing a centralized view of all available microsites. Users can browse, search, and filter microsites, which are partner-branded landing pages used for co-marketing activities. Each microsite entry includes a preview of its content and a direct link for quick access, allowing for efficient management and review of these marketing assets.
Changing Microsite Display Layout
Click the List view icon to change the display of microsites.
Click the Thumbnail View icon to change the display of the microsites.
Frequently asked questions
- What is the Microsites feature in UPM?
The Microsites feature allows administrators to develop customizable, co-branded landing page templates for partners. Partners then use these to generate their own marketing assets while maintaining brand consistency and integrating lead capture.
- How do partners benefit from using Microsites?
Partners can promote vendor products and services using their own branding and contact information through these customizable pages. Leads captured through microsites feed directly into their pipeline within the Sell module.
- What functions can administrators perform with Microsites?
Administrators create and manage microsite templates, define editable zones for partners, and monitor the performance of published microsites. They ensure brand consistency across the entire partner ecosystem.
- How do I access the Microsites management interface?
From the top navigation bar, click Market. Then, in the left navigation menu, click Microsites, and finally, click Microsites in the expanded sub-menu.
- What information is available in the Microsites management interface?
This interface provides a centralized view of all available microsites, allowing users to browse, search, and filter them. Each entry includes a content preview and a direct link for efficient management and review.
- How can I change the display layout of microsites?
You can change the display by clicking either the List view icon or the Thumbnail View icon within the Microsites management interface.