Overview
Microsites are crucial tools in partner marketing, enabling partners to have their own branded landing pages to drive leads and promote vendor products or services. This feature empowers vendors to maintain brand consistency while offering partners the flexibility to personalize certain elements. By providing pre-approved templates and controlled customization options, UPM ensures that all partner-generated microsites adhere to brand guidelines and effectively capture relevant prospect information.
Partners can leverage these microsites for various marketing activities, such as specific campaigns, events, or product promotions. The integrated lead capture forms automatically route submissions to the partner's lead queue within the Sell module, streamlining the lead management process. Vendors can also monitor the performance of these microsites, gaining insights into partner marketing effectiveness and overall program success.
Key Features
- Microsite Template Management
- Partner Co-branding
- Lead Capture Forms
- Microsite Publishing
- Performance Tracking
Accessing Microsite Management
Click Market in the top navigation bar, then click Microsites in the left navigation panel, and finally click Microsites in the expanded sub-menu.
Viewing and Managing Microsites
This screen displays the Microsites management interface within the Market module, providing a centralized view for managing partner-branded landing pages. It allows users to view existing microsites, search and filter them, and access options to add new ones. The main content area shows a list of microsites, each presented as a card with a preview image, title, description, and a preview link, enabling users to quickly review and manage these co-branded marketing assets.
Frequently asked questions
- What is the purpose of the Microsite & Landing Page Management feature?
This feature allows administrators to configure, manage, and publish co-branded microsites and landing pages for partners. It enables partners to create personalized web presences that align with vendor branding, drive leads, and promote products or services.
- How do microsites help partners?
Partners can use their branded microsites for various marketing activities, such as specific campaigns, events, or product promotions. Integrated lead capture forms automatically route submissions to the partner's lead queue, streamlining lead management.
- How does UPM ensure brand consistency for microsites?
UPM provides pre-approved templates and controlled customization options. This ensures that all partner-generated microsites adhere to brand guidelines and effectively capture relevant prospect information while offering partners flexibility.
- What key features are included in Microsite Management?
Key features include Microsite Template Management, Partner Co-branding, Lead Capture Forms, Microsite Publishing, and Performance Tracking.
- How do I access Microsite Management in the platform?
Click 'Market' in the top navigation bar, then click 'Microsites' in the left navigation panel, and finally click 'Microsites' in the expanded sub-menu.