Overview
Web Syndication Management is a powerful tool within the Market module that enables vendors to scale their marketing reach by empowering partners to easily publish vendor-approved content on their own websites. This feature acts as a central hub for various content showcases, ensuring brand consistency and providing partners with ready-to-use marketing materials. By allowing administrators to define and manage these showcases, the platform streamlines the process of distributing up-to-date product information, campaign assets, and other relevant content directly to partners.
Administrators can precisely control which partners or partner segments have access to specific content showcases, facilitating targeted content distribution. This ensures that partners receive the most relevant marketing materials for their audience, enhancing their ability to effectively promote vendor offerings. The ability to preview content and configure its visibility further ensures that syndicated content aligns with both the vendor's marketing strategies and the partners' specific needs.
Accessing Web Syndication
Click Market in the top navigation, then click Microsites in the left navigation menu to expand it, and then click Web Syndication.
Viewing Content Showcases
This screen displays the Web Syndication page within the Market module, presenting a list of configured content showcases. Each showcase represents a package of content, such as product information or marketing materials, that administrators can make available for partners to embed on their websites. This interface allows administrators to view existing showcases, search and filter them, and manage their individual settings, including previewing the content and configuring its visibility to specific partner types or tiers.