ZINFI UPM GuideMulti-touch Campaignsfor Administrators

What's in Multi-touch Campaigns

Introduction

Administrators and partners use the Multi-touch Campaigns module to define, manage, and execute co-marketing campaigns and track their performance.

View Campaign

Administrators and partners use the Campaigns module to view and manage co-marketing campaigns that align with vendor strategy and brand.

Filter

Administrators and partners use the Campaign Filter to locate multi-touch campaigns by criteria like name, execution type, or marketing tools, enhancing management efficiency.

Add/Edit Campaign

Administrators use this feature to create and edit multi-touch marketing campaigns, centralizing details, assets, and configurations partners leverage for co-branded activities, ensuring brand consistency.

Visibility Configuration

Administrators configure multi-touch campaign visibility for partners based on geography, language, and user groups, ensuring targeted delivery and effective campaign management.

Delete a Campaign

Administrators delete multi-touch campaigns to maintain an organized and efficient campaign library, ensuring partners access only current materials.

Launch a Campaign

Administrators design and launch multi-touch campaigns for partners using a visual workflow builder, orchestrating tactics with conditional logic.

UI/UX Packages

Administrators create and manage pre-designed, multi-component marketing campaign packages for partners. Partners access these integrated marketing assets to streamline co-marketing efforts.

Add/Edit an UI/UX Package

Administrators define and manage UI/UX packages for consistent design elements across partner-facing marketing assets, ensuring brand consistency across all co-marketing materials.