Overview
The Market module provides a comprehensive suite of tools for vendors to create and manage co-marketing campaigns with their partners. This includes everything from setting up email marketing campaigns and microsites to managing social syndication and events. By centralizing these functions, the platform ensures brand consistency and provides partners with ready-to-use marketing materials, significantly reducing the effort required to launch co-branded initiatives.
Administrators can define various campaign types, assign specific tactics, and track performance, allowing for optimized marketing spend and improved partner engagement. The module supports both single-tactic and multi-touch campaigns, offering flexibility in how partners execute marketing activities and how vendors measure their impact.
Key Features
- Campaign Configuration
- Email Template Management
- Microsite Builder
- Event Management
- Social Syndication
- Campaign Performance Tracking
Accessing the Campaign Library
Click Market in the top navigation bar.
Viewing Campaigns
This screen displays a list of marketing campaigns within the Market module, serving as a central repository for administrators to view and manage co-marketing initiatives. Each campaign entry provides a summary of its description, creation details, execution type, and the marketing tactics it employs, such as microsites, email, web syndication, events, and social syndication. This view allows for an overview of all active and planned campaigns, facilitating the strategic deployment of marketing resources across the partner ecosystem.
Click the Thumb View icon to change the campaign display.
Frequently asked questions
- What is the purpose of the Multi-touch Campaigns module?
The Multi-touch Campaigns module centralizes the configuration and management of co-marketing campaigns for partners. It provides vendors with a way to offer ready-to-use, brand-consistent marketing materials to their partners.
- What features are included in the module?
Key features encompass campaign configuration, email template management, microsite builder, event management, social syndication, and campaign performance tracking. It supports both single-tactic and multi-touch campaigns.
- Who uses the Multi-touch Campaigns module?
UPM administrators use this module to define campaign types, assign marketing tactics, and track performance. Partners utilize it to execute these co-marketing campaigns.
- How can users access the campaign library?
Access the campaign library by clicking "Market" in the top navigation bar of the platform.
- What information does the Campaigns list display?
The Campaigns list provides a summary of each campaign's description, creation details, execution type, and employed marketing tactics. This allows for an overview of all active and planned initiatives.