Overview
The Campaigns module is a core component for enabling partners to execute co-marketing initiatives effectively. It allows administrators to create comprehensive campaigns that can include various marketing tactics such as email, microsites, and social syndication. Each campaign can be designed with specific objectives and target audiences, providing a structured framework for partner marketing efforts. This centralized management ensures that all partner-led marketing activities are consistent with the vendor's brand and strategic goals.
Administrators can monitor the status and performance of each campaign, making it easier to track ROI and optimize future marketing spend. The module supports both single-touch and multi-touch campaigns, offering flexibility in how marketing efforts are structured and executed by partners. This capability is crucial for empowering partners with ready-to-use, high-impact marketing tools while maintaining overall control and visibility for the vendor.
Key Features
- Campaign Definition
- Multi-Touch Execution
- Tactic Management
- Visibility Configuration
- Campaign Performance Tracking
- Partner Co-Marketing
Viewing Campaign Summaries
Click the Server Widget FlexiTouch Campaign title.
Reviewing Campaign Details
This screen displays the detailed information for a specific multi-touch campaign within the Market module. It provides a comprehensive overview of the campaign's configuration, including its name, the solution it offers, its publication and expiration dates, and the type of execution. Administrators use this view to review all aspects of a campaign after it has been created or to prepare for further actions like editing or managing its multi-touch components. The screen also presents collapsible sections for related marketing elements such as Quarters, Social Syndication, Microsites, and Web Syndication, allowing for a structured review of all associated assets and activities. This view is crucial for understanding the scope and setup of a campaign before it is launched or modified.
Review the detailed information presented for the selected multi-touch campaign.
Buttons
| Button | Description |
|---|---|
| Edit | Click to modify the campaign's details. |
| Visibility Configuration | Click to configure who can see and access this campaign. |
| Get Started | Click to initiate the campaign setup or launch process. |
| Delete | Click to remove this campaign. |
| Manage Multi-Touch | Click to manage the various components and stages of this multi-touch campaign. |
| View All | Click to view all quarters associated with this campaign. |
| Add | Click to add a new quarter to this campaign. |
| View All | Click to view all social syndication activities linked to this campaign. |
| Add | Click to add a new social syndication activity for this campaign. |
| Add | Click to add a new microsite for this campaign. |
| Add | Click to add a new web syndication for this campaign. |
Campaign Information
| Field | Description |
|---|---|
| Campaign Name | The name of the multi-touch campaign. |
| Solution Offered | The product or solution promoted by this campaign. |
| Published Date | The date when the campaign was made live or visible. |
| Execution Type | Indicates that this is a multi-touch campaign, involving multiple marketing tactics. |
| Banner Image | The banner image associated with the campaign. |
| Description | A detailed description of the campaign's purpose and content. |
| Interstitial Page Content | Content displayed on an interstitial page related to the campaign. |
| Title | The title of the campaign. |
| Audience | The target audience for this campaign. |
| Expiration Date | The date when the campaign is scheduled to end. |
| Thumbnail Image | A thumbnail image representing the campaign. |
| Sort Order | The numerical order for displaying this campaign. |
Frequently asked questions
- What is the purpose of the Campaigns module?
The Campaigns module serves as a central repository for co-marketing campaigns that partners can leverage. It allows administrators to define, publish, and track various multi-touch campaigns.
- What kind of campaigns can administrators create?
Administrators can create comprehensive campaigns that include various marketing tactics such as email, microsites, and social syndication. These campaigns can be single-touch or multi-touch.
- How can I view a campaign's summary?
To view a campaign's summary, navigate to the Campaigns list page. Then, click on the Server Widget FlexiTouch Campaign title.
- What information is displayed on the Campaign details screen?
The Campaign details screen shows comprehensive information like the campaign's name, solution, publication and expiration dates, and execution type. It also includes collapsible sections for marketing elements.
- What actions can I take from the Campaign details screen?
From the Campaign details screen, you can edit the campaign, configure its visibility, get it started, delete it, or manage its multi-touch components. You can also view and add quarters, social syndication activities, microsites, and web syndication.