What's in Event Marketing Management
Introduction
Administrators use the Event Management module to configure, manage, and track partner events efficiently, defining event types and providing co-brandable assets.
Filter
Administrators use the filter feature in the Event Marketing Management module to efficiently locate and manage events by applying basic or advanced criteria, and they can save filter configurations.
View an Event
Administrators and partners can view event details within the Event Marketing Management module by clicking an event's title to see its configuration, associated campaigns, and content.
Add/Edit an Event
Administrators create and manage event marketing campaigns for partners, centralizing event details, associated campaigns, and customizable content, ensuring brand consistency.
Preview an Event
Administrators and partners preview event landing pages before publishing to verify correct display of all details and forms, ensuring brand consistency.
Visibility Configuration
Administrators manage event visibility by defining countries, languages, and assigning specific users or groups to ensure only relevant partners view events.
Delete an Event
Administrators delete existing events from the platform's event catalog to maintain a current, organized list visible to partners.
Set up an Event
Administrators use this feature to set up and configure all event details for marketing campaigns, including logistics and registration parameters, to facilitate partner participation.
Creating & Editing Your Event Pages
Administrators create and manage individual pages for an event, such as landing pages and registration forms, defining properties and content with a visual editor.
Lead Scoring Rule
Administrators define event-specific lead scoring rules to assign scores for partner activities, prioritizing leads generated through event participation.