What is the purpose of the Set up Event feature?

This feature allows administrators to set up and configure event details for marketing campaigns, serving as a central repository for all event-related information. It enables partners to view and potentially participate in co-marketing events.

Who uses the Set up Event feature?

UPM administrators use this feature to define event logistics, registration parameters, and associated campaigns. Partners can view these events and participate in co-marketing activities.

What kind of details can administrators configure for an event?

Administrators can define all aspects of an event, including its type, name, schedule, capacity, registration close date, time zone, venue, link, organizer, speakers, and associated marketing campaigns.

Configure Event Details for Partner Campaigns

Overview

The Event Marketing Management module provides tools for vendors to create and manage marketing events that partners can leverage. This includes defining all aspects of an event, from its type and name to its schedule, capacity, and associated marketing campaigns. By centralizing event setup, the platform ensures consistent information is available to all relevant partners, facilitating their participation in co-marketing efforts. This streamlines the process of organizing and promoting events, ultimately driving partner engagement and lead generation.

Accessing Event Setup

Event details view with 'Set up Event' button

Click the Set up Event button.

Viewing Event Details

This screen displays the details of a newly set-up event within the Market module, providing an overview of its configuration. It is part of the event marketing management workflow, allowing administrators to review the event's core properties, such as country, language, associated campaign, and specific event parameters like name, type, and unique URL extension. This view serves as a confirmation step after initial event creation, ensuring all details are correctly captured before proceeding to further modifications or saving the event. It also provides an option to edit the event details, enabling adjustments to be made as needed.

Click the "Edit Event" button to modify the details of the selected event.

Buttons

Button	Description
Edit Event	Button to enter edit mode and modify the event details.
Save Event	Button to save the current event configuration.

Select Event Details

Field	Description
Country	The geographical region for which the event is configured, displayed as 'Global' in this instance.
Language	The primary language for the event's content and communications.
Campaign Tool	Indicates that the event is managed as an 'Event' type within the campaign tools.
Campaign	The specific campaign this event is associated with, here shown as 'Server Widget FlexiTouch Campaign'.

Select Event

Field	Description
Type	The classification or category of the event.
Unique URL Extension	A unique identifier that forms part of the event's web address, displayed as 'cmm_61'.
Event Name	The name given to the event, shown as 'Server Widget Event_61'.
Start Date	The scheduled start date of the event.
Start Time	The scheduled start time of the event.
End Date	The scheduled end date of the event.
End Time	The scheduled end time of the event.
Registration Close Date	The date when event registration will no longer be accepted.
Registration Close Time	The time when event registration will no longer be accepted.
Time Zone	The time zone in which the event is scheduled, displayed as '(GMT+08:00) Kuala Lumpur, Singapore'.
Venue	The physical or virtual location where the event will take place.
Special Upcoming	Additional notes or details about special aspects of the upcoming event.
Link	A URL providing more information or access to the event.
Capacity	The maximum number of attendees or participants the event can accommodate.
Organizer	The individual or entity responsible for organizing the event.
Speaker(s)	The names of the speakers or presenters at the event.

Configuring Event Information

This screen, titled 'Set-Up Event', is where UPM administrators define the details for a new event within the Market module. Events are a key component of co-marketing efforts, allowing vendors and partners to organize and promote activities such as webinars, conferences, or local meetups. This form captures all essential information for an event, including its type, scheduling, capacity, and associated organizers and speakers. Administrators can also select an event template, which pre-configures certain aspects of the event's registration and promotional materials, ensuring consistency and efficiency in event setup. The 'Special Upcoming' toggle allows for highlighting events that require particular attention or promotion. Once configured, these events can be published and made visible to eligible partners for participation and promotion.

After filling out the event details and selecting a template, click "Save" to finalize the event setup.