ZINFI UPM Guide

Marketplace Management for Channel Partners

Introduction

Overview

The Co-sell Marketplace is a strategic component of the Accelerate module, designed to foster partner-to-partner collaboration. It provides a centralized platform where partners can showcase their offerings, such as technology integrations, specialized services, or joint solutions. By listing their capabilities, partners can be discovered by other ecosystem members seeking complementary solutions, leading to new joint business opportunities and expanded market reach. This feature is particularly valuable for technology alliances and System Integrator (SI) and Independent Software Vendor (ISV) pairings.

For administrators, the Marketplace Management tools ensure that all listings adhere to program standards before they are made visible to the broader partner network. This oversight helps maintain the quality and integrity of the marketplace, facilitating productive partnerships and ultimately driving more comprehensive solutions for end customers.

Accessing Marketplace Listings

Accelerate module landing page with left navigation
Accelerate module landing page with left navigation

Click Accelerate in the top navigation bar, then click Marketplace in the left navigation menu.

Viewing and Managing Listings

Partner co-sell marketplace listings overview
Partner co-sell marketplace listings overview

This screen displays a partner's co-sell marketplace listings within the Accelerate module, providing an overview of their offerings for partner-to-partner discovery. It presents a tabular view of each listing, including its type, current status, category, and performance metrics such as views, orders, and ratings. Partners use this interface to manage their existing marketplace entries and monitor their engagement, which is a key component of the co-sell marketplace workflow.