ZINFI UPM Guide

Leads Management for Channel Partners

Add/Edit a Prospect

Overview

The Prospects module is a critical component of the Sell zone, specifically designed for managing potential partners or pre-lead contacts. Before a company becomes a formal lead or a registered partner, it often goes through a prospecting phase where initial contact is made, and basic information is gathered. This module provides the tools to track these early-stage interactions, store relevant company and contact details, and note any competitive landscape or associated campaigns.

Viewing the Prospect List

Prospects list view with edit icon highlighted
Prospects list view with edit icon highlighted

Click the edit icon next to a prospect.

Editing Prospect Details

Add/Edit a Prospect form
Add/Edit a Prospect form

The Add/Edit a Prospect screen serves as the interface for UPM administrators to create new prospect records or modify existing ones. Prospects represent early-stage sales contacts that have not yet been qualified as leads or registered as deals within the channel sales funnel. This form allows for the capture of essential contact, company, and address details, along with competitive and campaign information, which is crucial for tracking potential sales opportunities. The data entered here helps in evaluating and nurturing prospects before they progress to later stages of the sales pipeline, potentially through lead assignment rules or deal registration processes.

Review or update the prospect's details across the various sections of the form.

Buttons

ButtonDescription
SaveSaves the current prospect information.
CancelDiscards any changes and returns to the previous screen.
Analyze ChangeInitiates an analysis of changes made to the prospect record.
Enrich DataTriggers a data enrichment process for the prospect's information.

Prospect Information

FieldDescription
Email *The prospect's email address, a required field for contact.
First Name *The prospect's first name, a required field.
Phone - MainThe prospect's primary phone number.
SourceThe origin or channel through which the prospect was identified.
Lead ScoreA numerical score indicating the prospect's qualification level or potential.
FavoriteA toggle to mark the prospect as a favorite for quick access or prioritization.
Country CodeThe country code associated with the prospect's contact information.
TitleThe prospect's job title or role.
Last Name *The prospect's last name, a required field.
Phone - MobileThe prospect's mobile phone number.
StatusThe current status of the prospect in the sales pipeline.
Survey SentIndicates whether a survey has been sent to the prospect.
Source typeThe specific type of source from which the prospect originated.

Company Information

FieldDescription
Company Name *The name of the company the prospect is associated with, a required field.
Employees (Number)The number of employees at the prospect's company.
Annual RevenueThe estimated annual revenue of the prospect's company.
Phone - FaxThe fax number for the prospect's company.
WebsiteThe website URL of the prospect's company.
Industry TypeThe industry sector of the prospect's company.
Phone - CorporateThe main corporate phone number for the prospect's company.

Primary Address

FieldDescription
Address1The first line of the primary address for the prospect's company.
CityThe city component of the primary address.
StateThe state or province component of the primary address.
Address 2The second line of the primary address for the prospect's company.
Primary Address CountryThe country of the primary address.
Zip/Postal CodeThe zip or postal code for the primary address.

Competitor Description

FieldDescription
Competitor NameThe name of a competitor relevant to this prospect.
Competitor StrengthA description of the competitor's strengths.
Competitor DescriptionA general description of the competitor.
Competitor WeaknessA description of the competitor's weaknesses.

Campaign Information

FieldDescription
Campaign NameThe name of the marketing campaign associated with this prospect.
Campaign Status CreatedThe status of the campaign at the time the prospect was created.
Campaign StatusThe current status of the associated campaign.
List NameThe name of the list from which the prospect was sourced.

Company Address

FieldDescription
Address1The first line of an alternative company address.
CityThe city component of the alternative company address.
StateThe state or province component of the alternative company address.
Address 2The second line of an alternative company address.
CountryThe country of the alternative company address.
Zip/Postal CodeThe zip or postal code for the alternative company address.

Additional Information

FieldDescription
DescriptionAdditional descriptive information about the prospect or their company.