Overview
In the Incentivize zone, Market Development Funds (MDF) objectives define the strategic criteria partners must target when requesting co-op marketing investment. By establishing standard objectives—such as Content Creation & Thought Leadership, Event Sponsorship, and Regional Expansion—vendors ensure that channel funds are allocated to initiatives that drive measurable pipeline growth and brand alignment.
The View MDF Objective interface allows program managers to audit established strategic intents across partner campaigns. Administrators can monitor active objective definitions, review associated scopes, and initiate edits or deletions to maintain alignment with current go-to-market strategies.
Key Features
- MDF Objective Catalog
- Objective Detail Inspection
- Search and Filtering
- Custom View Creation
- Direct Record Editing
Navigating the MDF Objectives List
Click Content Creation & Thought Leadership to open the objective details.
Viewing Objective Details
Review the details of the selected MDF objective in the Objective Information panel.
Buttons
| Button | Description |
|---|---|
| Edit | Opens the edit form to modify the MDF objective's name or description. |
| Delete | Removes the MDF objective record from the platform. |
Objective Information
| Field | Description |
|---|---|
| Name | Displays the designated title of the MDF objective. |
| Description | Displays the detailed purpose and strategic intent of the MDF objective. |
Frequently asked questions
- What is the purpose of the View MDF Objective feature?
It provides administrators with a central catalog to review and manage marketing development fund strategic goals. This ensures partner marketing proposals align with predefined program priorities such as demand generation, brand awareness, and enablement.
- What actions can administrators perform from the MDF objective record view?
Administrators can inspect established details, click Edit to modify the objective name or description, or click Delete to remove the objective record from the platform.
- What details are displayed in the Objective Information panel?
The panel displays the Name, which represents the designated title of the objective, and the Description, which outlines the strategic intent and detailed purpose of the fund objective.
- Why do vendors define standardized MDF objectives?
Vendors define standard objectives to ensure channel partner funds are allocated exclusively to initiatives that drive measurable pipeline growth and brand alignment.