Overview
Within Market Development Funds (MDF) Management in the Incentivize module, activities define the allowable marketing initiatives that partners can execute using co-funded program budgets. Standardizing activities—such as lead generation, training, local advertising, and campaign measurement—enables vendors to direct partner co-marketing toward high-impact go-to-market motions while maintaining clear compliance guidelines.
The View Activity workflow allows administrators to access the full repository of configured MDF activities, examine specific activity definitions, and manage how these options are presented to partners during the fund request and claims processes. This visibility ensures marketing consistency across partner types and regions while facilitating routine administrative upkeep.
Key Features
- MDF Activity Catalog
- Activity Detail Inspection
- List Filtering & Search
- Custom View Management
Navigating the MDF Activities List
Click Campaign Measurement & Reporting to view the activity details.
Viewing Activity Details
Frequently asked questions
- What is the purpose of the View Activity interface in MDF?
It provides administrators with a centralized catalog of predefined MDF marketing and co-op activity categories to inspect eligible campaign types and review program guidelines.
- Why are activities standardized within MDF management?
Standardizing activities directs partner co-marketing toward high-impact initiatives like lead generation and training while ensuring consistency and compliance across regions.
- What capabilities are available on the activities list page?
The page includes access to the full activity catalog, detailed activity inspection, list search and filtering tools, and custom view management.
- How do administrators view specific details for an activity?
Administrators can click an individual activity name from the list page, such as Campaign Measurement and Reporting, to view its complete guidelines and configuration.